Today, business is more than B2C or B2B. It is also C2B; customer-to-business. Put your customers at the center of everything you do. Your front office and back office must become the office: marketing, customer analytics, eCommerce and merchandising, procurement, B2B integration and payments all working seamlessly -- with customers at the center. Become a C2B Business with IBM Commerce. Learn more at http://www.ibm.com/commerce
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