Get tips from Kristie Wells, Head of Global Social media for Ancestry.com in today’s blog post by IBM’s Amy Tennison: http://ibm.co/1NFgchv
Today, business is more than B2C or B2B. It is also C2B; customer-to-business. Put your customers at the center of everything you do. Your front office and back office must become the office: marketing, customer analytics, eCommerce and merchandising, procurement, B2B integration and payments all working seamlessly -- with customers at the center. Become a C2B Business with IBM Commerce. Learn more at http://www.ibm.com/commerce
Official IBM Commerce account. Managed by Emily May and Camille Brandon. Follows IBM Social Computing Guidelines.