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IBM Commerce

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Survey says: leading CMOs are not only working to understand their buyer’s journey, but also investing resources to create a comprehensive experience. Learn more from IBM’s Kevin Bishop: http://ibm.co/1MSg9lg
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IBM Commerce

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BLOG: Loyalty Landscape State-of-the-Industry Report as told by IBM’s Amy Tennison: http://ibm.co/1Wgl2HU
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IBM Commerce

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Today on the blog: How do #payment systems remain agile as told by IBM’s Karen Holmes: http://ibm.co/1WcNQkv #ibmcommerce
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IBM Commerce

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#IBMCommerce's Ken Bisconti walks readers through how IBM Tealeaf solutions can fight #fraud and reduce customer disputes.
Read more: http://bit.ly/1LQbiiy
Customers expect a great experience across all channels in your organization. Customer experience has become a key differentiator for many organizations. What happens when there is a customer dispu...
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IBM Commerce

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Jeanne Bliss, special guest in the IBM Commerce Conversations series, discusses how to care for your customers with 5 #Customer Leadership Competencies.
Read more: http://bit.ly/1HHjgb0 #NewWayToEngage

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IBM Commerce

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Learn how Merlin Entertainments boost online ticket sales with global eCommerce solutions from IBM’s Paul Hoffman http://bit.ly/1M6GT0K
It can be on our minds for months, maybe even since last summer. We consider all the angles, map it out, how to maximize the days, when to take off. “Do I build it around a long holiday weekend?” I...
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IBM Commerce

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#Marketers today must be acutely aware of all the data that is being captured and what can be measured. But having so much information can be overwhelming, and as a result, nothing is done with the data.

Get tips from Kristie Wells, Head of Global Social media for Ancestry.com in today’s blog post by IBM’s Amy Tennison: http://ibm.co/1NFgchv
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IBM Commerce

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Commerce Conversations presents a live video chat on August 19th at 1PM ET with New York Times best-selling author, Joel Comm. Find out more and register today! http://ibm.co/1PhbyY8 #NewWaytoEngage
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IBM Commerce

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Today on the blog: IBM' Sarah Gryzbowski on how your marketing team can work together to better design your customer experiences: http://bit.ly/1KUMG6K
Whether you’re a marketing department of a few people or, like here at IBM, working in larger, distributed teams, we have to get the work done to accomplish our marketing goals. But we’re so busy w...
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IBM Commerce

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Engagement in the age of machine learning holds opportunity and challenges. Keep up with the pace to avoid pitfalls with these tips from IBM’s Kevin Bishop: http://bit.ly/1KmQspr #NewWaytoEngage
Can a thinking machine make a human connection? Questions like that helped drive the development of the modern computer age. Most recently immortalized in The Imitation Game, the Academy Award nomi...
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IBM Commerce

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Tamara McCleary, #IBMCommerce #NewWayToEngage futurist, discusses how brand success today means making sure we turn our #data insights into action.
Read more: http://bit.ly/1TDm7XY
Right now our ability to capture massive quantities of data is mind-blowing. For a marketer, it’s like attempting to take a sip from a fire hose. With more data available today than ever before, ou...
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IBM Commerce

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Give your B2B #eCommerce site the B2C functionality customers expect. IBM’s Rod Martinez shares how: http://bit.ly/1KZPbWu
Every day you hear of B2B companies opening new digital sites that are more personalized and offer better search capabilities. By now, we all know that there are huge advantages with these new site...
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Smarter Commerce: Moments matter.
Introduction

Today, business is more than B2C or B2B.  It is also C2B; customer-to-business. Put your customers at the center of everything you do.  Your front office and back office must become the office: marketing, customer analytics, eCommerce and merchandising, procurement, B2B integration and payments all working seamlessly -- with customers at the center. Become a C2B Business with IBM Commerce.  Learn more at http://www.ibm.com/commerce

Official IBM Commerce account. Managed by Emily May and Camille Brandon. Follows IBM Social Computing Guidelines.