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Javier Godoy
Works at Mind Your Social Media
Attended ESIC
Lives in Madrid
3,843 followers|42,427 views
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Javier Godoy

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Really nice day at Mercedes-Benz museum in Stuttgart. Great brand +Mercedes-Benz
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Javier Godoy

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Arte!
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Probando Youtube Capture #youtube #video #socialmedia
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Javier Godoy

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A ver si ahora que Google+ y Linked in dan estos informes se animan Facebook y Twitter ( mejorando lo que ofrecen )
 
Ever wonder who's viewing your LinkedIn updates? Now it’s all out in the open: http://owl.li/mspeI
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Javier Godoy

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Surprise... Surprise...
 
Social Surprises: 1. Email acquisition has quadrupled in the last 4 years. 2. Customers acquired via Twitter have 23% lower customer lifetime value. Hmm.... Social media is not God's gift to all of us trying to get conversions?

How is that even possible in 2013 where so much of your, yes you, personal time is set side to tweet 500 times a day and you abandoned Email for Snapchat last year? 

Ok. Just pulling your leg a bit. 

But if you go to any conference, read blogs, news sites, see social company valuations you would think all you need is social, and social is all you need.

Reality? 

Search continues to form the cornerstone of acquisition growth, along with email. Consistent growth. Then its Affiliates. Finally at the low bottom, Facebook, Twitter etc. Some of this is not surprising, Social is not for pimping (regardless of the fact that that is exactly what brands do on Social).

Custora defines customer lifetime in this study as two years. Not enough of course, but good enough. Organic has +54%, CPC is much lower at +37%. Facebook is +1% and Twitter -23%. Maybe centering your twitter strategy around pimping coupons is not such a clever strategy after all.

You can download the full Custora data here: http://goo.gl/xp75h 

Regardless of your opinion of their data, 72 mil customer data from 86 US retailers across 14 industries, I encourage you to replicate these two graphs from your own data. 

We are so obsessed about what "Gurus" tell us to do, we are so obsessed about single session conversions. Sometimes it helps to look over five year trends and a customer lifetime (in your case you can define that as long as you want).

Don't be ignorant or duped. Be smart. Analyze this!
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Javier Godoy

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Gracias +Avinash Kaushik por recommendar el framework con el que abordamos nuestro trabajo en @mindyourgroup
 
I love frameworks and models, they provide a structure for your thinking. And you can adapt them to your own circumstances uniquely. My new favourite one is from Mind Your Group (where I'm an Advisor).  It's called the Bow Tie Model for Digital Marketing & Analytics.

What is particularly adorable about it is that it stretches our understanding of the consumer journey beyond the narrow view we take today. I do think we care about Acquisition and Conversion a lot, but we don't necessarily care about Persuasion as much. 

And beyond conversion, we don't really think about anything else. Maybe repeat purchases, but that's about it.  We should care about conversation, applause and amplification! They drive utility marketing, engage existing customers and help engage new audiences without necessarily having to shout at them constantly.  

You will have to do this on your laptop/desktop but checkout the blue and orange/red lines at the bottom. Very, very important way to think about a human being and what type of relationships we have with them.

All in all, a great thing to throw up in front of your CMO and have a discussion about where you are currently focused and what it takes to truly succeed.

The Bow Tie model is discussed in much greater depth, with examples, in this post in Spanish: http://goo.gl/q985u  If you use Chrome, you should see an auto translated version. If not, I'm confident you know how to translate web pages. :)

#frameworks
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Javier Godoy

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Recordando Nueva York
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Javier Godoy

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Acabo de leer el comentario de Robert Scoble sobre los dos años de Google+ !dos años! Nada más ? ¿En serió? Y el caso es que recuerda lo mucho que le criticaron al decir que dejaba de escribir en su blog para escribir en Google+
No sabía que había dejado de escribir en el blog, y aún así no he dejado de leerle cosas interesantes. Por sí acaso he ido al blog y he visto que el último post es de febrero. ¿Tu qué harías? ¿Convertirías Google+ en tu blog? A mi me hace pensar, pero claro yo es que hace tiempo que deje de escribir en mi blog ( y casi en cualquier parte )

Por el momento se me ocurren algunas ideas a favor:

El interfaz móvil de Google + es magnífico ( estoy escribiendo esto desde el móvil, cosa que nunca he conseguido hacer cómodamente con wordpress)

La combinación de fotos y texto es más sencilla para el que escribe y muy limpia para el que lee

Permite combinar post cortos y posts largos ( un breve comentario en un blog queda raro )

Pero sobre todo invita a escribir de forma desenfada. A mi lo de escribir un blog siempre me ha resultado un ejercicio de escritura. Para mi fácil ( soy periodista de formación ) pero diferente a escribir pensando que se trata de un mensajes otra persona. El contexto lo es todo creo yo, y a veces he pensado en escribir los posts desde gmail ( es imposible no poner la mente a pensar que estas escribiendo algo personal, no crees)

Se enlaza como un blog, se indexa como un blog ....

Conectas con tu audiencia directamente ....

No se.. Pero total ! Si no escribo en el blog! ;)

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Yo, a nivel personal, puedo decir que Google+ me está sirviendo para hacer una suerte de "blogging exprés" sobre temas profesionales, dejando lo personal para Facebook. Actualizarlo casi no me lleva trabajo y me permite tener un fantástico repositorio de artículos, entrevistas, etc.
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Javier Godoy

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Google reader ingresado grave, se teme por su vida.

Según los teletipos que llegan a nuestra redacción, Google reader, el hasta hoy líder de los lectores de noticias, ha sido ingresado de urgencia en un hospital de Mountain View, California aquejado de falta de visión.

La noticia que no ha pillado por sorpresa a usuarios y familiares esta siendo difundida en las principales redes sociales por miles de usuarios satisfechos que todavía se preguntan ¿cómo ha podido pasarle esto a el?

Las autoridades sin embargo consideran la situación como muy grave y se teme que no supere el próximo 1 de julio.

Competidores destacados como Facebook han advertido de una posible mutación que convierta en oportunidad y negocio lo que los directivos de Google no han sabido o no han querido ver.

Rogamos se unan a nosotros en una oración sincera por su alma. #googlereader
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Javier Godoy

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Algunos de los usuarios americanos a los que sigo en Google + están notando un aumento considerable en engagement y auguran un número muy alto de nuevos usuarios para cuando se hagan públicas de nuevo cifras oficiales. ¿Tu qué piensas? Has notado algo parecido ?

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In his circles
984 people
Have him in circles
3,843 people
Work
Occupation
Director
Employment
  • Mind Your Social Media
    Co-founder & Social Media Director, present
  • Mind Your Reputation
    Co-founder & Online Reputation Director, 2012
  • Inspiring Move
    Strategy Planning Director, 2012
  • TBWA-Interactive
  • Kelkoo
  • Condenet
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Madrid
Previously
Madrid - Spain
Story
Tagline
el universo conspira a favor de los que buscan su destino
Introduction
Profesional Sumary

Web and marketing strategist, focused on results an measurement. Speaker, teacher and entrepeneur. Some of my past clients include: Amadeus, Baileys, PlayStation, Bwin, Nike, Heineken, Beefeater, Nivea, Real Madrid,  Arnette, Pullmantur... 

Previously I have worked as Strategy Planning Director at Inspiring Move, CRM manager at TBWA-Interactive in Spain, Marketing Director at Condenet Spain and e-commerce content manager at Kelkoo Spain.

As a teacher I´ve been working 2 years for ESIC Business School ( Executive Education ) and nowadays I´m teaching Online Analytics and Reserach at TRACOR, The Comunication Arts Institute 

Profesional Specialities

Brand Strategy
Communication Strategy
Search Marketing
Web Analytics
Web strategy
Community Marketing
Word of Mouth
Buzz Marketing
CRM
Campaign Management
Marketing Optimization
Blog Consulting
SEO
Business Development
Social Media Marketing
Blogging
Interaction design

Visit my personal blog at  www.javiergodoy.com

Education
  • ESIC
  • IEDE
  • UCM
Basic Information
Gender
Male