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Todd Defren
10,099 followers -
Principal at SHIFT Communications, Blogger at PR-Squared. Geek.
Principal at SHIFT Communications, Blogger at PR-Squared. Geek.

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Here are 3 ways to break down silos between digital marketing and PR. What are the silos in your organization and what's stopping you from better collaboration?

Background: I polled my network of digital marketing and PR pros about the most pressing questions on the integration of marketing and public relations. Breaking down silos between marketing and PR was one of the top themes in the responses I received. Here are 3 ways to break down those silos for better performance with integrated marketing communications.  

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It was time to re-imagine the Social Media Press Release.

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Why & how PR pros screw up, following tragedies...

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The most important blog post I've written in years. IMHO, of course.

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Hey, kids, you can use Pinterest to influence Facebook!

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So, this happened.

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+LinkedIn, y u pissing me off?

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Can't remember if I've already shared this great stuff from +Jeremiah Owyang ...

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A lot of people didn’t care for the Timeline layout when it first debuted on Facebook. But think about the thick rope of digital memory that you may be crafting for your own kids and grandkids, via your data-rich doings...

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"If only we could engineer the 'optimal tweet/pin/post' and unleash it on the interwebs at the 'scientifically-deduced perfect time' to make everybody love us, forever."
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