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Millharbour Marketing Consultancy
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At the IPA's EffWeek, a week-long event looking at how marketing effectiveness has changed in the digital era, we spoke about the impact on sponsorship.
You can read our session summary and more detail on how the digital era has opened up opportunities for both rights holders and sponsors in this article...
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Our founder, Sophie Morris, representing the European Sponsorship Association (ESA) at the IPA's Marketing Effectiveness Week as the industry associations panel discusses how we can make collective change #EffWeek
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This should tee things up nicely for speaking at Marketing Effectiveness Week tomorrow!
http://effworks.co.uk/sponsorship-reaching-its-potential/ #EffWeek
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This should tee things up nicely for speaking at Marketing Effectiveness Week tomorrow!
http://effworks.co.uk/sponsorship-reaching-its-potential/ #EffWeek
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Well done, BaaBaas! I'm very pleased to hear this and am proud of the team having once been involved as a sponsor.
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Do you have a product-led or customer-led approach to selling sponsorship? This article looks at the differences and why the distinction is important to sponsorship effectiveness.
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Aviva announces a late renewal of their Premiership Rugby sponsorship. Was no other sponsor found and a late deal done, or was it just a very long renewal process?
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Aviva announces a late renewal of their Premiership Rugby sponsorship. Was no other sponsor found and a late deal done, or was it just a very long renewal process? https://www.sportindustry.biz/news/aviva-extends-premiership-rugby-partnership?

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The latest European sponsorship market figures are out! 2016 saw a 5.7% growth to a new 7 year high of €27.15bn. ESA members can login to access the full report now. #sponsorship
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