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CMO.com
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Digital marketing insights, expertise and inspiration for and by marketing leaders.
Digital marketing insights, expertise and inspiration for and by marketing leaders.

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We invite you to explore our new responsive site. Tighter, leaner, cleaner & mobile friendly http://cmo.cm/1TS7M7O
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Data is a company’s most valuable resource today. https://adobe.ly/2IdM2qc
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Looking ahead, industry experts agree that budgets will shift to more controlled environments, with targeting that looks at context versus just demographics. https://cmo.cm/2MMi39n
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May 25 was just the start of an ongoing journey towards best-practice data management. https://cmo.cm/2NrM8QA
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According to Upwork's SVP/Marketing, AI will NOT displace or overtake a large number of jobs, but will instead create opportunities that require more specialized skills. Read the interview: https://cmo.cm/2DiqpGm
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MGM Resorts' digital transformation has focused on building the in-house capability to develop great software. Here's an inside look at the company's journey. https://cmo.cm/2PPDOqQ
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These 5 innovative brands prove that advertising has taken a decidedly experiential turn. https://cmo.cm/2Db4EIv
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More intelligent business processes will lead to more precision in connecting with customers and understanding their needs. https://cmo.cm/2xp6Erj
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If back-to-school is any indication, retail can expect a very mobile holiday season. https://cmo.cm/2PGuXY8
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