How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior.
Free webcast 2/21/12 at 10:30 am PST.
"Marketers and advertisers have known for years that women are the principal household buyer. According to she-conomy.com
, women account for 85% of all consumer purchases including everything from autos to health care. Yet despite this knowledge, many women feel misunderstood by marketers. In one survey, 91% of women said that advertisers don’t understand them."