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Beverly Mason
169 followers -
President of Weston/Mason Marketing
President of Weston/Mason Marketing

169 followers
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Beverly Mason's posts

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Super excited to be working on the home ent campaign for this acclaimed Dreamworks title. #StandingOvationForBridgeOfSpies http://variety.com/2015/scene/news/bridge-of-spies-premiere-new-york-film-festival-1201609971/
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Great #new product! #Tape-Ease keeps the end of the tape in place while you measure.

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“The worst thing about pitching is that agencies give away for free their highest value product—their strategic thinking."
—Avi Dan

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Retweeted from @Rafe:"Am considering the $1,395 Britannica 'Final edition' in case this whole electronic/online thing doesn't work out."

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Word of mouth is key for Gen Y...

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Click on this link to add The Lorax Stache to your photos.
https://www.facebook.com/theloraxmovie?sk=app_211646902239492
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Just because it’s going public, Facebook doesn’t own the world of social networking. If we subscribed to that line of thinking we’d all still be using Friendster because Facebook was “late to the party."

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More good news!

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How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior.
Free webcast 2/21/12 at 10:30 am PST.
"Marketers and advertisers have known for years that women are the principal household buyer. According to she-conomy.com, women account for 85% of all consumer purchases including everything from autos to health care. Yet despite this knowledge, many women feel misunderstood by marketers. In one survey, 91% of women said that advertisers don’t understand them."
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