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Chris J
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Chris J

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In my last post, I described four challenges to creating a robust digital measurement infrastructure in a real-time environment: tag-based governance that demands exhaustive pre-planning, poor intra-page data capture, lack of a robust data model, and long load latencies that make real-time decisioning impossible. Celebrus Technologies (formerly Speed-Trap) has a technology that tackles every one of these challenges. First some back-ground. Celebr...
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Chris J

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Tweet After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros, lead Web designer and developer at websonalized.com … Question 1. Assertion: If I remember correctly, the ad excluded the product, or description of the product, and only made reference to awards received. The presenter indicated that the ad was only compe...
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Chris J

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For the entire fourth quarter, online retail spending reached $49.7 billion -- up 14% year-over-year, according to new data from comScore. That growth rate represented the ninth consecutive quarter of positive year-over-year growth, not to mention the fifth consecutive quarter of double-digit growth rates.
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Every day, I become less of a dumbass, usually as a result of reflecting on what happens when I am one. Here are a few lessons I have learned that may be helpful to you, whether you are just getting started or if you’ve been doing this for a while. I hope you’ll add your own lessons to the comments. So, here are 6 lessons I feel, if I had learned earlier, would have really helped me out. 1. Learn the tool(s). Duh. Get training. For Omniture, you ...
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As 2011 comes to a close, the editors of HBR.org are taking a look back at the most popular blog posts of the year to find out what most preoccupied you, our readers. These 11 posts all hit a common nerve and went viral; it's no surprise that most of them contain advice about how to succeed and be happy at work. We can't resist including another 11 posts, a hard-to-agree-upon sampling of the ideas we were proudest to publish and discussions we mo...
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Have him in circles
23 people
Jeffrey Paul's profile photo
Anton Cooper's profile photo
Joe Raimondo's profile photo
David Harrod's profile photo
Amita Patel's profile photo
Ramkumar K R's profile photo
Christopher Meredith's profile photo
Gitendra Chitty's profile photo
Lehigh Valley's profile photo
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