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Chris J
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Chris J

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In my last post, I described four challenges to creating a robust digital measurement infrastructure in a real-time environment: tag-based governance that demands exhaustive pre-planning, poor intra-page data capture, lack of a robust data model, and long load latencies that make real-time decisioning impossible. Celebrus Technologies (formerly Speed-Trap) has a technology that tackles every one of these challenges. First some back-ground. Celebr...
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Chris J

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Tweet After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros, lead Web designer and developer at websonalized.com … Question 1. Assertion: If I remember correctly, the ad excluded the product, or description of the product, and only made reference to awards received. The presenter indicated that the ad was only compe...
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Chris J

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Chris J

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For the entire fourth quarter, online retail spending reached $49.7 billion -- up 14% year-over-year, according to new data from comScore. That growth rate represented the ninth consecutive quarter of positive year-over-year growth, not to mention the fifth consecutive quarter of double-digit growth rates.
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Every day, I become less of a dumbass, usually as a result of reflecting on what happens when I am one. Here are a few lessons I have learned that may be helpful to you, whether you are just getting started or if you’ve been doing this for a while. I hope you’ll add your own lessons to the comments. So, here are 6 lessons I feel, if I had learned earlier, would have really helped me out. 1. Learn the tool(s). Duh. Get training. For Omniture, you ...
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As 2011 comes to a close, the editors of HBR.org are taking a look back at the most popular blog posts of the year to find out what most preoccupied you, our readers. These 11 posts all hit a common nerve and went viral; it's no surprise that most of them contain advice about how to succeed and be happy at work. We can't resist including another 11 posts, a hard-to-agree-upon sampling of the ideas we were proudest to publish and discussions we mo...
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Have him in circles
23 people
Alex Zeltser's profile photo
Tim Fox's profile photo
Anton Cooper's profile photo
Joerg Werner's profile photo
Joe Raimondo's profile photo
Maryam Salih's profile photo
Michael DeWane's profile photo
Anthony Arana's profile photo
Shana Johannessen's profile photo
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