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Always On Communications
45 followers -
Dedicated, experienced & creative media planning and buying specialists.
Dedicated, experienced & creative media planning and buying specialists.

45 followers
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This is a question that comes up a lot from clients, and of course there is no easy answer. But, here's a look at the pros and cons of boutique versus global agencies.

Our answer to "When should a business hire a boutique verses a global ad agency?" https://www.quora.com/When-should-a-business-hire-a-boutique-verses-a-global-ad-agency/answer/Martin-Thomas-7?srid=3Tqi
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Negotiating TV schedules and ratings guarantees upfront can be tricky, but the advertiser can benefit from unexpected spikes in ratings.

Our answer to "When a news network gets an unexpected spike in ratings, do the advertisers pay more on a sliding scale" https://www.quora.com/When-a-news-network-gets-an-unexpected-spike-in-ratings-do-the-advertisers-pay-more-on-a-sliding-scale
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An age-old question: buy the media yourself, or work with an agency?

Our answer to "What are the benefits of PDB (programmatic direct Buy), compared to direct buying from a media agency?" https://www.quora.com/What-are-the-benefits-of-PDB-programmatic-direct-Buy-compared-to-direct-buying-from-a-media-agency/answer/Martin-Thomas-7?srid=3Tqi
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Sometimes media terminology can get a little confusing, especially with all of the acronyms. We're here to help sort through all the terms.

Our answer to "What am I doing wrong when calculating GRP, CPP, and AHQ for a radio?" https://www.quora.com/What-am-I-doing-wrong-when-calculating-GRP-CPP-and-AHQ-for-a-radio/answer/Martin-Thomas-7?srid=3Tqi
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A very difficult question to answer, given all of the variables that go into it, but one which many marketers need to think about when they are deciding on whether or not to engage the services of a media planning and buying agency.

Our answer to "How much do premium media planning and buying agencies cost?" https://www.quora.com/How-much-do-premium-media-planning-and-buying-agencies-cost/answer/Martin-Thomas-7?srid=3Tqi
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Seems like this question comes up a lot, as CMOs and other marketers try to figure out how to determine the success of their various advertising campaigns.

Here's our answer to "How do people measure billboard advertising effectiveness and ROI?"

https://www.quora.com/How-do-people-measure-billboard-advertising-effectiveness-and-ROI/answer/Martin-Thomas-7?srid=3Tqi
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Our answer on +Quora to "As a large company is it better to buy media directly with Google or is it better to buy through agencies?"
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