I've just posted an item to my blog that digs into the communications implications of a new study from Google that explores how people routinely use their screen-based devices during a typical 24-hour period. Among the fascinating revelations is the distinction between simultaneous and sequential multiple-device usage. The study makes it clear that, in communications/PR planning, we now must think in terms of multiple devices, not just one medium for delivering content. That includes the likelihood that someone will find you initially on their smartphone -- the backbone of our digital media consumption -- and complete it on a different device. This is exciting stuff, but very disruptive to current communication planning models. I'd love to hear your thoughts.