The world as we knew it 20, 10 or even 5 years ago has changed dramatically. We’re going through a time of rapid change: technologically, socially and economically.

It’s all going quicker. Product cycles are shorter. So is time to market. And, so the logic goes, marketing strategies and selling propositions need to change as well to keep up. But is that right? Does rapid change call for big shifts in strategy?
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