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Formic Media, Inc.
111 followers -
Localized Search Engine Marketing
Localized Search Engine Marketing

111 followers
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Formic Media, Inc.'s posts

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If you want to take advantage of the opportunities of content marketing, you need content. White papers are killer content, but to be effective they need to be both valuable to your audience and uniquely yours. As businesses look to produce long form content in support of marketing and sales, how do we forge meaningful white papers out of personal or corporate knowledge? Formic Media and partner and content agency Word Lions presents actionable information for the business that wants to make effective white papers. Presentation will be followed by a brief Q&A.  

The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided. Register now to save your seat!

Date: December 11th, 2013  
Time: Noon-1 p.m.
Location: Formic Media Inc., 300 NE Failing St. Portland, OR 97212 (just off MLK, 2 blocks North of Fremont St.)
Cost: Free
URL: http://www.formicmedia.com/seminars
Phone: 503-517-9059

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With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy. Presentation will be followed by a brief Q&A. 
 
The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided. Register now to save your seat!
 
Date: November 13th, 2013  
Time: Noon-1 p.m.
Location: Formic Media Inc., 300 NE Failing St. Portland, OR 97212 (just off MLK, 2 blocks North of Fremont St.)
Cost: Free
URL: http://www.formicmedia.com/seminars
Phone: 503-517-9059

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With the introduction of Google’s Local Carousel earlier this year, Local SEO has become more and more of a hot topic. With some calculating that 30% of searches involve local intent, ignoring local is detrimental to businesses with brick and mortar locations. This seminar with Brooke Snow of Anvil Media will review the changing Local SEO landscape as well as cover best practices on and off your website. Presentation will be followed by a brief Q&A.  

The presentation will be an educational Lunch & Learn event from Noon to 1 p.m. at the Formic office. Food and beverages will be provided. Register now to save your seat!

Date: October 9th, 2013  
Time: Noon-1 p.m.
Location: Formic Media Inc., 300 NE Failing St. Portland, OR 97212 (just off MLK, 2 blocks North of Fremont St.)
Cost: Free
URL: http://www.formicmedia.com/seminars
Phone: 503-517-9059

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Pinterest is great if it fits the right market for your audience, but Google+ is just about essential now regardless of industry.

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It is just not the best to put all of your eggs in one basket. If you're relaying all of your web traffic on organic, that's not good.

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It's never too early to start prepping for Christmas promotions, especially with Product Listing Ads for Google.

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This is an excellent post on the effect of the latest Penguin and Panda updates for local businesses - from local citations to links.
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