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Miles Bonanno
161 followers -
Doing This Mom Thing
Doing This Mom Thing

161 followers
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Thoughts on Influencer Marketing
I have been thinking about Influencer Marketing. Having worked in the PR biz for 8 years, I understand and have seen the power of leveraging on an influencer's credibility to tell a brand's story and at the same time, I have seen how it has less than specta...
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Authenticity... In Advertising?
Authenticity. It is a word that has been thrown a lot lately because, in this day and age of carefully curated profiles, it's rare for any brand (or people) to showcase full honesty. This is why a lot of companies who position themselves as ambassadors of r...
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How We Achieved a ROAS of 13 and up on Facebook
Return of Advertising Spend (ROAS) is a very important metric of success when it comes to any form of advertising. It is calculated by dividing the total revenue generated by your ads with the amount you spent on advertising. Simply put, the campaign that I...
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Digital Advertising and the Power of Attribution
I have been in the advertising industry for 12 years. I started my career at one of the world's most reputable agencies, Ogilvy, in the PR department. There was no better way get acquainted with the industry than to start with a giant of a company where I l...
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No, Your Ad Creative Is Not The Most Important Asset
I know that my blog focuses mostly on parenting and other personal stories, but, now that I'm a work-from-home mom, I'd like to also share my other passion: digital advertising.   I have been running Facebook campaigns for 3 years now for all sorts of compa...
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Flying With a Lap Child? Here Are A Few Tips
This year, we went cross-country from NY to SFO with our then 11-month old. It was a test flight to see how Mikey would be like in an airplane for 6 straight hours because next year, we plan to finally make that big (18-hour!) trip to the Philippines so Mik...
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When You're Working and You Jam Comes On
My active toddler's new obsession is playing grocery with our kitchen cabinets. He loves stacking cans, taking them out of the cabinet and putting them back in. At first, I was so scared because he might end up hurting himself either by dropping a can on hi...
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Finally Working From Home!
A month ago, I traded my full-time corporate job to be a work-from-home-mom/ entreprenuer.  Coming home at 640 PM every day from the city, rushing to give Mikey a bath and feed him dinner and squeezing in as much quality time as I could with him and my husb...
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Baby/Infant Diarrhea and How To Deal with this Disaster
I went through hell and back when I lived with an infant suffering from the disastrous combination of bad diarrhea and raw diaper rash and we survived after 4 days so I can tell you the story and provide you with insights and tips on how to deal with it. If...
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Baby Proofing Technology
My husband and I love watching tv - from Sienfeld and The Office re-runs to new episodes of our current obsessions, namely House of Cards, Better Call Saul, Big Little Lies, The Night Of and so much more. We love enjoying our evening couch time, or floor ti...
Baby Proofing Technology
Baby Proofing Technology
newyorkmiles.com
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