Robin Plaskoff Horton is the founder and publisher of Urban Gardens, a lifestyle and design blog that blends urban style, design, and nature.In my former life, I spent years in the corporate world as a creative director and designer, and principal of a boutique creative consulting firm.
Back when green was just a color, I conceived of Urban Gardens as a print publication. After I presented the concept to a well-known creative director who’d launched a number of successful magazines, he asked, “who would want to read that?” Urban Gardens went into storage for a number of years, then in 2009, I resurfaced it as a blog. Every product, trend, and story I uncover here is filtered through my unique designer lens.
Urban Gardens is a lifestyle story told from the ground up. Literally. It’s about the whole circle: from planting a seed, to cultivating a garden, to harvesting, cooking, and then serving it all up in style, on fabulous furniture and design objects in outdoor rooms and indoor gardens, entertaining in private and experiencing public spaces, and sharing it all with family and friends.
Travel with me as I scout the world for the latest and greatest design ideas and trends, visiting the global marketplace to uncover the amazing ideas, innovations, and wares of talented established and new designers. Escape with me as I explore the world for intriguing and visually captivating destinations, to see, taste, and experience multi-culturally, what the global creative universe is growing and serving up in their own particular style.
I’m really proud to share that Urban Gardens was one of only five blogs nominated (along with Epicurious and Mother Nature Network) in the Lifestyle category for a Webby Award–hailed by The New York Times as the “Internet’s highest honor.” And we’ve received some great validation from other writers: The Garden Writers Association awarded Urban Gardens both a Silver award for best electronic media design and a Gold award for best overall design across all media categories. In 2012, I was honored to be one of 14 international bloggers invited by Modenus to to London to cover The London Design Festival.
After a few years at this, I now co-facilitate The Blog Workshops and have been invited to speak and present about storytelling for social media at various gigs including The Mother Nature News Fair, Women at Woodstock,The Garden Writers Association Annual Meeting, The Garden Bloggers Conference, and The Entrepreneurial Womens Network.