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Q4Launch
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Vibrant autumn leaves, mountain views, and cool, crisp air greeted my husband and I as we made the scenic journey from Charleston to Saluda, North Carolina, to stay in the Orchard Inn. As we drove farther and farther north, whizzing past the cheerful “Welcome to North Carolina!” sign, the traffic steadily thinned while the roads became more winding and uphill. Thrilled by the beautiful views and inviting weather, we arrived at the Orchard Inn, a cozy haven tucked away in the heart of the western North Carolina mountains.

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Are you exhausted from searching for a one-size-fits-all marketing plan for the hotel industry? Are you finding that most of the plans out there aren’t exactly what your B&B or boutique hotel needs? If so, let us help you create a one-page marketing strategy for your hotel or bed and breakfast today. We’ve broken down the process into four easy steps that you can follow to kick-start your marketing efforts. Let’s get started.

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When travelers are on vacation, they want more in an accommodation than just an overnight stay.

They want a unique experience with warm ambiance, exceptional service, and genuine hospitality.

That is why thousands of travelers search for their perfect getaway on Select Registry.

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Do you want to be on the cutting edge of the independent hospitality industry? Is your bed and breakfast or boutique hotel keeping up with current trends and technology? Would you like to meet innkeepers from across the country to build relationships and find new ways to improve your own business? If so, you need to attend the annual AIHP Conference.

AIHP Conference expert panelWe went to the inaugural AIHP Knowledge Sharing Summit and Marketplace in 2016 and then again in 2017. This exciting event has quickly become a highlight for us each year because it allows us to visit with our bed and breakfast customers who attend and form new connections with other innkeepers that we meet.

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If there’s one thing we can all agree on, it’s this: blogging is hard! Getting started, and sticking with it, is often the most challenging part.

You’ve already:

done your keyword research
crafted a great blog that answers the questions your guests ask
shared your work with the world in an email and online
You’ve taken the first big step, but face a pretty severe problem: no one’s reading your content.

Sound familiar?

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While not common to every bed and breakfast or vacation rental, business travelers can be the bread and butter of your business if targeted properly.

Many hospitality professionals feel marketing to business travelers is simply a matter of targeting them.

The most important thing to focus on as a bed and breakfast or vacation rental owner is to keep the business travelers already staying with you.

The rest will follow.

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