"We weren’t interested in going to the audience that already knew that it loved science,” Ms. Druyan said. “We wanted to go to the largest possible audience and attract people who’d never even thought about it.”
COSMOS reboot with Seth "I created Family Guy" McFarlane in the co-driver's seat with Ann Druyan and Neil DeGrasse Tyson. ZOMG doesn't cut it: headsplosionofawesomecrazyOMG, maybe. This is THE most inspiring news about science communication I've heard in like, years. I hope it's as heretical as it already sounds.
McFarlane has long been affiliated with that Science in Hollywood thing AAAS is running. Has to do with his friendship with, if I recall, Jerry Zucker, whose child suffers from autism, or a peanut allergy, or something? This is like 75% misinformation.
Let me tell you a little about the truck driver you just flipped off because he was passing another truck, and you had to cancel the cruise control and slow down until he completed the pass and moved ...
I love web videos that, when you start watching them you think, "I'll give this about 20 seconds tops" but then you keep watching despite yourself. They Jedi-mind-trick your "I ain't got time for this shit" ass.
"There is this idea that wherever you are, there are places, possibly far away, that are very important to you. Thinking about them brings up very intense feelings. Whenever I think about them, even though I don't know in which direction really they are, my mind places them in a certain direction -- to make them less abstract perhaps, to give me the feeling that if I wanted to be there all I would need to do is to start walking in the direction. The lamp seemed like a nice way to give you a gentle reminder of this place."
I'm not really into "i love lamp" design, but the interaction on this one struck me as unusually thoughtful, humane, and a little wistful. It has a digital compass inside attached to a dimmer, so that when the lamp is "pointing" to magnetic north, it glows brightest; the further you turn it away from north, the dimmer it gets.
I think a restrictive use of the term "map" is not correct. For example, in Neuroscience we say that there is a map of the visual world on visual cortex, or a map of the surface of the body on somatosensory cortex. The term "map" can't be replaced by "design". These maps are distorted and not metrically accurate, but they express connectivity and relationships.
Bell Labs industrial film from 1956 about a solar battery... which the voiceover guy pronounces "so - LAHR".
equally good: 1963 industrial film about the "optical maser," which is apparently what they called lasers back then. The reedy British guy doing the talking is so good. I could hear him say "may-zah" all day long.
No-nonsense but genuinely compassionate and friendly. I thought that was an oxymoron but it isn't. This is what being in good hands feels like. I don't dread going to the dentist anymore. They make me feel like they care about *me* and my health, not just my teeth.