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Why #mobile advertising may be all about micro-targeting moments http://ow.ly/LroLU
Google has done research on how people use their mobile phones, and when they may be most receptive to hearing from marketers. It uncovered a fundamental change: the old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day.
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Mobile ranks as the No. 1 area of opportunity for #programmatic via @eMarketer http://ow.ly/Li2mA
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By 2018, spending on #mobile in-app advertising alone will be greater than spending on online search advertising http://ow.ly/L60bg
By 2018, spending on mobile in-app advertising alone will be greater than spending on online search advertising, today's digital advertising juggernaut, according to a joint report from App Annie and IDC.
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Mobile ranks as the No. 1 area of opportunity for #programmatic http://ow.ly/L5QzJ
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Buyers and sellers have overwhelmingly adopted #programmatic, with #mobile leading growth http://ow.ly/L1UwZ
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Consumers care about personalization in #mobile #advertising. But what does this mean exactly for marketers? http://ow.ly/LldlI
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While countless companies have gone #mobile first, the same can’t be said of most marketers http://ow.ly/Li3i4
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According to @eMarketer, #mobile ad spend is set to top $100 billion globally in 2016 http://ow.ly/L7T3k
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JUICE Mobile

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Banner blindness isn’t the issue – bad creative is via @AdExchanger http://ow.ly/L5Zx6
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JUICE Mobile

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Mobile advertising is about motivation, not just impressions http://ow.ly/L2uYD - @CondeNast
NEW YORK – A Conde Nast executive at the 2015 Mobile: IAB Marketplace said opportunities in mobile lie in stepping up to find alternatives to the inert creative that does not speak to consumers that has been a mainstay of the mobile revolution so far.
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JUICE Mobile

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Mobile ad revenues are set to blow past desktop ad spending by early next year http://ow.ly/KZnG3
Ad spending on mobile devices will surpass what advertisers spend on the desktop Web late this year or early next year, according to two new reports.
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People
Have them in circles
63 people
Timothy Simpson's profile photo
Renaldee Hassell's profile photo
IAB Canada's profile photo
Smarter Surfaces's profile photo
Josh Bereano's profile photo
Eden Advertising & Interactive Inc's profile photo
My Droid Station's profile photo
Gauge Mobile's profile photo
Ricardo Santos (Juice4You)'s profile photo
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647-343-6300
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257 Adelaide Street West, Suite 600 Toronto, ON M5H1X9
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Putting Brands in Hands
Introduction

JUICE Mobile is an award-winning mobile marketing and technology firm solely dedicated to growing and monetizing the mobile advertising market. 

Based in Toronto, JUICE Mobile is a privately held company that was founded in 2010 in response to the rapid growth and adoption of mobile devices. While other firms simply "add" mobile to their online ad offerings, JUICE creates connected solutions that encompass the best in technology and brands. JUICE is completely independent which allows us to provide solutions that best serve our client’s needs. JUICE Mobile is passionate 
about growing the mobile marketing industry. 

Experts at JUICE possess over 15 years of digital, marketing, social and mobile experience. Notable achievements include winning Canada’s Most Promising Digital Media Company at the 2012 Digi Awards and Silver at the 2012 CMA Awards for the Global TV "Touch" phone skipping campaign.

Specialties:
Strategy Development, Mobile Insights, Mobile App Marketing, Tailored Mobile Ad Campaigns, Mobile Ad Platforms, Mobile Creative & Design, Mobile Technology and Innovation