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Michael N. Marcus
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30 followers
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Michael N.'s posts

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When responding to readers' comments, an author's attitude makes a big difference
I read lots of books. I particularly read lots of books about publishing, both to learn and to check on possible competition for my own books about publishing . In one week I read two unsatisfying books which try to instruct self-publishers. They both have ...

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I used to get laid because I was a writer. I no longer do. But that's OK.
I majored in journalism in college. I've written many hundreds of articles for newspapers and magazines. I was an award-winning advertising copywriter. I've written more than 40 books. For a while I kept a "clip file" of all of my published articles, and ha...

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To me, authoring is no longer awesome. To many readers, it is.
I majored in journalism in college. I've written many hundreds of articles for newspapers and magazines. I was an award-winning advertising copywriter. I've written more than 40 books. For a while I kept a "clip file" of all of my published articles, and ha...

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War Story
TV coverage of Memorial Weekend has been full of BIG numbers: the
hundreds of thousands lost in our wars from the Revolution to
Afghanistan. (Did you know
about the Sheepeater Indian War of 1879? One American soldier died. The
deadliest war, so far, was...

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Authors: a book's press release is NOT an advertisement
The press release—sometimes called a "news release" or "media release"—is a vital part of book promotion. It's used to attract the attention of writers, editors and book reviewers who may become allies in creating publicity which can sell books. Remember: t...

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"Dingbat" is not always an insult. Build your publishing vocabulary, and smile a bit
Blad:  (Book Layout and Design) A blad is a small sample of a book used by salespeople to sell the book.  It probably will have the near-final cover design and some typical interior pages, perhaps even complete chapters with images. Dingbat : Printers’ slan...

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Other people may see the world, and your books, differently than you do
I had a cataract removed from my left eye about s even years ago , and an artificial lens implanted. I was terrified about the surgery, but it was no big deal. The improvement in my vision was amazing. Not only was the world sharper, but colors were truer. ...

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Beginning authors should fix their errors—not display them
I am often exposed to promotional efforts for new books. Sadly, many of them are absolutely dreadful. They show so little care that I have to assume that the books are equally awful—and I stay away. A book is new just once, and it's a shame if its debut is ...

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Your author portrait is important. Don't look ugly
Every author needs a portrait—for books, websites, blogs, Twitter, press kits, posters, etc.   and to go on their books. Famous authors like Suze Orman have their faces on the front covers of their books. Pretentious but not-famous authors like  Eliyzabeth ...

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Writers: tax day is coming. Take advantage of your special advantages.
It's now April 5th . This year Tax Day in the USA will be 'celebrated' on April 18th.  It's getting closer every second.  What you do today—and every day—will affect what you pay and what you keep in the spring. There's a lot to misunderstand about income t...
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