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Michael N. Marcus
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30 followers
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Writers: The year is almost over, but it's not too late to reduce your income tax
It's still November, but April 15th is getting closer every second.  What you do today—and every day—will affect what you pay and what you keep next spring. There's a lot to misunderstand about income taxes. However, my birthday is April 15th, so I am parti...
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Can you tell if a book cover is gay or straight?
" Gaydar " is the ability to instantly determine if a stranger is gay or straight. My father had it for people. I have gaydar for book covers. [above] A book cover's typeface may have implications you’ve never thought
about. Here are two book covers showing...
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Book promo postcards usually make no sense, except for the companies selling the cards
As I've pointed out many times, since self-publishing companies sell few books to readers , the companies must make their money by selling services and paraphernalia  to writers .  As shown below from the Outskirts Press website, the promotional postcard is...
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Author: does your face belong on the front cover of your books? Probably not
A while ago I was speaking to a "book shepherd," a woman who guides wannabe authors through the publishing process. She works with writers with a wide range of ability, experience, expectation and ego. She said that many writers have such strong egos that t...
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Don't pick crappy/creepy names for your company or its products
Whenever I read "Moleskine," I think MOLE SKIN and visualize dirt-digging furry critters with extra thumbs, or the zits on the faces of Cindy Crawford and Barack Obama—not expensive notebooks. If you are considering names for a company or product, do your b...
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Every author's portrait is important. Don't look ugly. Don't pay $1,000.
Every author needs a portrait—for books, websites, blogs, Twitter, press kits, posters, etc.   and to go on their books. Maybe for business cards. Famous authors like Suze Orman have their faces on the front covers of their books. Pretentious but not-famous...
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Every author needs a website. Or two. Or maybe seven.
Writing may be a hobby, but a uthoring is a business . And, just as potential customers of restaurants and clothing brands expect them to have websites, so do potential readers of your books. It’s extremely
important to have a website—or even multiple websi...
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To save energy and retain readers, use fewer words.
Since the end of the last century, many words have been written and said about minimizing the use of vehicles, fuel, heat, power, water, food, packaging, building materials and more. We are supposed to SAVE vital resources. I think it's time to say a few wo...
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Authors: if you want readers to laugh, put a duck or two in your book
If you want to get some laughs (or even mere smiles) from readers, take advantage of ducks. Donald  Duck and his family have been very good to Disney. Warner Bros. has made lots of money from Daffy Duck. Maybe a duck can make you rich, too. David McCallum p...
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Authors: Write something every day, and save the good stuff.
At hated Hillhouse High School in New Haven I had a demented English teacher, Bertha K. Frehse. Her last name was pronounced "frazy" and she was known by generations of students as "crazy frazy."  Among other nuttiness, she purred like a cat, made us talk t...
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