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Michael N. Marcus
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30 followers
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Michael N.'s posts

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"Dingbat" is not always an insult. Build your publishing vocabulary, and smile a bit
Blad:  (Book Layout and Design) A blad is a small sample of a book used by salespeople to sell the book.  It probably will have the near-final cover design and some typical interior pages, perhaps even complete chapters with images. Dingbat : Printers’ slan...

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Other people may see the world, and your books, differently than you do
I had a cataract removed from my left eye about s even years ago , and an artificial lens implanted. I was terrified about the surgery, but it was no big deal. The improvement in my vision was amazing. Not only was the world sharper, but colors were truer. ...

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Beginning authors should fix their errors—not display them
I am often exposed to promotional efforts for new books. Sadly, many of them are absolutely dreadful. They show so little care that I have to assume that the books are equally awful—and I stay away. A book is new just once, and it's a shame if its debut is ...

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Your author portrait is important. Don't look ugly
Every author needs a portrait—for books, websites, blogs, Twitter, press kits, posters, etc.   and to go on their books. Famous authors like Suze Orman have their faces on the front covers of their books. Pretentious but not-famous authors like  Eliyzabeth ...

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Writers: tax day is coming. Take advantage of your special advantages.
It's now April 5th . This year Tax Day in the USA will be 'celebrated' on April 18th.  It's getting closer every second.  What you do today—and every day—will affect what you pay and what you keep in the spring. There's a lot to misunderstand about income t...

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I was very impressed with ebook publisher PRONOUN—until I tried it
Pronoun is a strangely named company that formats and distributes ebooks. Its technology is very impressive and so is its price: ZERO. The company is a few years old and now belongs to giant publisher Macmillan. It's based in Manhattan—home to many publishe...

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Author-publishers can save money with coupons, and not just on groceries
My brother is addicted to finding deals and clipping coupons. So is my wife. I've been largely indifferent to coupons, but every week I spend some time searching online for coupons before my wife heads to the supermarket. I've generally felt that saving a b...

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I wouldn't trust Apollo Publications to publish toilet paper
Apollo Publications is an apparently new publishing-services provider—and apparently the most inept. Its misleading ads frequently show up on my screen while I'm online. The company makes the dismal dingbats at Outskirts Press, Xlibris and PubishAmerica see...

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Why I can't stand Apollo Publications.
Apollo Publications is an apparently new publishing-services provider—and apparently the most inept. Its misleading ads frequently show up on my screen while I'm online. The company makes the dismal dingbats at Outskirts Press, Xlibris and PubishAmerica see...

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Authors Beware! One book page can cost about a penny--or two bucks!
(left-click on charts below to enlarge them for easier reading) Despite the amazing recent growth in ebook sales, most books sold are still pbooks. Each piece of paper in a pbook costs money, and if you use a self-publishing company (as opposed to a printer...
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