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Matthew Diener
Works at Health Forum
Attended Michigan State University
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Matthew Diener

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Two opposing views on content creation in a world of abundant content: build what the customer wants or build what you can with the tools you have and figure out how to sell it to them. It's the Steve Martin/John Candy approach dichotomy.
 
In an era of content abundance, what’s the right strategy for creating #content  that readers actually want? Two competing #publishing  approaches, and why one has the advantage over the other:

http://www.magellanmediapartners.com/venture-capital-private-equity/2-choices-how-to-approach-publishing-in-an-era-of-content-abundance/
People can always find the content they want; the opportunity lies in delivering what they want in a way that minimizes the work required to get there.
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Boing Boing is a great site all by itself which you should know about and read, but if you need an extra push to check it out they are giving away an awesome Xbox One Master Chief Special Edition.
The Master Chief Edition Xbox One Giveaway - Live the Definitive Halo Experience with a Special Edition Xbox + 4 Controllers + Kinect
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Our garden was jump started by the Memorial Day sun and rain and warmth.
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Our Children's Choir singing a "Lenten Prayer" at the Maundy Thursday Family Service.
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2048 is pretty cool. Check it out on Google Play Games. See if you can beat my score!

https://play.google.com/store/apps/details?id=com.digiplex.game
The 2048 app is a fun, addictive and a very simple puzzle game. Join the nu...
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Have him in circles
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Matthew Diener

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A shot from our garden.
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Boing Boing has a great XBox One Master Chief Collection Giveaway on their site. 
A directory of wonderful things: boingboing.net
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Photos from Day 2 of C2E2 2015.
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Our trip to Milwaukee to see Discovery World, the Sprecher Brewery, and the Safe House.
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The Guardians of the Galaxy Awesome Mix Tape soundtrack is currently free on Google Play Music.
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Have him in circles
177 people
Kathy Meis's profile photo
Lynn Grillo's profile photo
Keith Shay's profile photo
Natasha Fondren's profile photo
I Amos's profile photo
Anvar Tohirov's profile photo
Aaron Troia's profile photo
Joshua Tallent's profile photo
Mike Wincek's profile photo
Work
Occupation
Book and Media Creator; my thoughts are my own and do not reflect any organization I work for or have worked for.
Employment
  • Health Forum
    Director, Media Products, 2014 - present
  • DienerWerks Consulting and Publishing Services
    Principal, 2011 - 2014
  • Loyola Press
    manager, digital formats, 2002 - 2011
Basic Information
Gender
Male
Story
Introduction

Matthew Diener has more than twenty years experience in the book and publishing business, including bookstore retailing, library management, editorial acquisition and development in both trade and curriculum, online book reviews, eBook conversion, digital strategy, and metadata management. He has previously worked as manager of digital formats at Loyola Press, as editorial codirector at Health Communications, Inc. (HCI), as executive editor of ForewordReviews.com, and as a circulation supervisor for the Palm Beach County Library System.

Education
  • Michigan State University
    English literature, 1985 - 1989
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