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gk media
We build websites that build business.
We build websites that build business.


One week to go to @ConversionXL Live in Austin. Looking forward to meeting lots of great #CRO pros.

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How to Get Your Blog Post Read: Tips for Great Photos
I’d like to share with you one of the ‘secrets’ of good blog posts.

Ready? Here it is: great images.

But what if you aren’t a photographer? Well, as Martha Stewart found out tweeting her badly, phone-snapped pictures of restaurant meals, the quality of your images really matter.

Here are three ways to get great, interesting photos that will up the ante for your posts:

#photography   #contentmarketing  

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Can your marketing make me cry? WestJet Video is a Slam Dunk
Emotion is at the heart of great content on your blog whether it’s video or copy. WestJet brilliantly hitched a ride on the joy of the holiday season to create an experience for a plane load of travelers and turned it into a brand building video.

Now, if you’re thinking, “Ya, but they’re WestJet. How do I pull off a video like this?” there are lessons to take away that we can all implement.

#video   #contentmarketing  

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How to write for your blog – getting started
If you’ve ever wondered “how do I write a blog post?”  you’re not alone. I probably get asked this question more than any other in my business. Our clients know that a blog is a great vehicle to tell their stories, answer questions and help their customers and followers, it’s just the doing it, that’s the hard part.

If you’re new to blogging, your blog is lying dormant, or you’re questioning your ability to do this blog thing, this article is for you.

#blog   #contentmarketing  

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Web Design & Development: Why Simple is Hard Work
We’ve all had the experience of arriving at a website with big pictures, headlines, lots of links to cool stuff like social media. Oh and don’t forget to tweet about us and like us. And while you’re here, have you read this? And look at this awesome badge! Here’s a bunch of links to every one of our departments and products.

This experience is distracting and exhausting.
Design with a mission – your mission...

#webdesign   #webdevelopment  

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5 Clear Cut Reasons to Budget for Video This Year
If you’re wondering if video is important for your site, if it would enhance your content and help build an audience, the answer is YES.

“But hold on,” you say. “You don’t even know me or my business.”

And you’re right but my answer remains a firm, enthusiastic YES! I can’t conceive of a business or other organization that would not benefit from video.

So let’s make the case right here and now!

#video   #videomarketing  

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Going Mobile – How Responsive Design Solves the Device Dilemma
When we talk about responsive design, clients often think that responsive design means when you look at the site on a phone, the entire website has nicely shrunken down to fit on the relatively tiny phone screen. It looks the same – just tiny. Hooray!

But let’s think about this from your visitor’s perspective. Yep, there’s your site … but the text is so small they can’t really read anything. And so begins the pinching out to zoom into one little area of the page they think might be what they’re looking for or to try to use the navigation on the site.

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3 Great Reasons to Feed Your Blog
For the apprehensive it’s helpful to think about your blog (part and parcel of your site) as the new news area of your site as most of our clients’ sites had a section for news. In this context it’s easier to start wrapping your head around this area of your site.

But in reality, it’s much more than that. Your blog is the centre, the nexus, the bulls-eye of all your online marketing strategy going forward. It’s going to underpin your email, social media, and your sales efforts. And that’s why in future posts we’re going to focus a lot on the kind of content you need to write as well as the quality.

#blog   #contentmarketing   #socialmediamarketing  

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Taking Charge of Your New Website – 5 Reasons to Demand WordPress
Over the years, we’ve seen it time and time again, when a client can easily contribute to their website, they do. And it’s a game changer.

And yet, we’re seldom asked what CMS we advocate. Lucky for our clients, we have hitched our wagon to WordPress.

#wordpress   #cms   #webdevelopment  

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Why Not All WordPress Sites Are Created Equal
Just like heating up a can of Chef Boyardee doesn’t make you a chef, downloading a theme doesn’t make you a web designer or developer.

While there are some lovely themes available today, we work with our clients to develop a plan to addresses their specific marketing needs, their audience, what the site must accomplish and suggest to them innovative ideas that perhaps they didn’t know existed.
#wordpress   #webdesign   #webdevelopment  
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