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Scott Maxwell
Works at OpenView Venture Partners
Attended University of California, Davis; Massachusetts Institute of Technology
Lives in Boston, MA
5,282 followers|159,473 views
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Scott Maxwell

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Every #CEO  should have a good understanding of inbound marketing. This is a great guide for those who don't via +Rebecca Churt! #inboundmarketing   
Inbound marketing is a long-term play, but it's crucial to scaling any modern business. Learn the five pillars of inbound marketing and take our free inbound marketing assessment to evaluate your current gaps.
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Scott Maxwell

Discussion  - 
 
What are your thoughts and experience with VC focus? Do you agree that focus makes for a better VC? The easy answer would of course be: "Yes!" But a lot of VCs don't demonstrate the focus they demand from their investments.
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Scott Maxwell

The Water Cooler  - 
 
Would you consider implementing a pricing model like Sideqik's? The company doesn't publish any of their prices — and it's working for them. What do you think of their approach?
One startup's new approach to the SaaS pricing model could be a big step forward toward bridging the gaps between product value and bottom line revenue.
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Do you know what motivates your customers? Great stuff from the +Influitive team. #marketing 
VP of Marketing at Influitive Jim Williams explains how advocate marketing can help you build a movement — not just a company — with your best customers.
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Scott Maxwell

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How emotional are your #B2B  buyers? Karl Schmidt makes quite the argument - and includes some great tactics. Do you think B2B is really a more emotional market than B2C?
Corporate Executive Board's Karl Schmidt shares four ways to adapt your marketing to appeal something truly powerful — B2B buyer emotions.
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Scott Maxwell

PR | Reputation  - 
 
Cause marketing can turn sour quickly if you can't or don't back up what you're doing to support it. Do you think brands should be more tentative when jumping behind a cause in their marketing efforts?
Cause marketing can end up being counter productive if the brand stands out over the cause. TUGG Executive Director David Brown shares three tips that can help companies avoid falling into that trap.
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Yes! Don't get me started. Gotta be authentic. 
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Scott Maxwell

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Are you digging into customer satisfaction too early in your customers' experience? #customerloyalty  +Doug Ackerman 
Net Promoter can be an invaluable tool, but is asking ‘The Ultimate Question’ really the be-all, end-all of assessing customer satisfaction?
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While there may not be a one-size-fits-all approach to SaaS pricing, Sidekiq's CEO +Kurt Uhlir explains how his company's “TranSaaSion” approach just might help SaaS entrepreneurs solve the challenge of tying product value to bottom line revenue.
One startup's new approach to the SaaS pricing model could be a big step forward toward bridging the gaps between product value and bottom line revenue.
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There's definitely a fine line btw being too involved and too hands off. Where do you think most #CEOs  have the most trouble? Great thoughts here from +Steve Shoaff! 
Despite many appearances to the contrary, no CEO can — or should — do it all. UnboundID CEO Steve Shoaff shares the valuable delegating lessons he's learned.
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Completely agree, thanks for your comment +Front Porch Perspectives Ltd..
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Are #B2B  buyers even more emotional than #B2C  buyers? #marketing  
Corporate Executive Board's Karl Schmidt shares four ways to adapt your marketing to appeal something truly powerful — B2B buyer emotions.
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:)....
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If you're going to put your brand behind a cause, make sure you're actually putting some real support behind it too. TUGG's David Brown makes some great suggestions here. 
Cause marketing can end up being counter productive if the brand stands out over the cause. TUGG Executive Director David Brown shares three tips that can help companies avoid falling into that trap.
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How do worthy causes find worthy brands? +BIG FUN Education wants to know!
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People
In his circles
1,089 people
Have him in circles
5,282 people
Patricia Myers's profile photo
SanNing Ren's profile photo
Simon “H Pisces” Weiss's profile photo
Amjad Shaikh's profile photo
Daniel Kraszkiewicz's profile photo
Abdul Ghafoor's profile photo
Andrew Rapley's profile photo
Halil Furkan Şafak's profile photo
Ryan Smith's profile photo
Work
Occupation
Venture Capital
Employment
  • OpenView Venture Partners
    Founder, present
  • McKinsey & Company, Lehman Brothers, Putnam Investments, Insight Venture Partners
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
Previously
Foster City, CA - New York, New York
Story
Tagline
Software/Tech VC
Introduction
Scott Maxwell is a Venture Capitalist who invests in Software and Internet companies globally.  Scott grew up in the San Francisco, CA area and currently lives in the Boston, MA area with his wife and 3 kids.
Education
  • University of California, Davis; Massachusetts Institute of Technology
Basic Information
Gender
Male