My take on what we saw at Dreamforce 2011. Bold strategy, promising contextual collaboration and lots of elbow grease needed to make it all a reality.
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- Im trying to. Just read your post. And its spot on. :)Sep 6, 2011
- I agree with, the hype has been here since 2008 (longer if you want to go back to KM, etc) - that's not to say that 3 years is too short, this is a very long journey with multiple false starts. However, it's just not about "social" or E2.0 unless you define the parameters so large that it means everything (a.k.a. social business), in which case, it comes close to meaning nothing (too vague, too over-arching, too complex, too co-dependent on too many things going right, etc). When you stuff everything under the sun within one meme, you have the Wal*Mart problem of your strategy looking more like succotash than something people can get behind in a sustainable fashion. I do discount the hype, hype is misleading, hype clouds navigating the multiple scenarios that play out in a given enterprise, hype sets expectations that are rarely fulfilled (causing a backlash that washes away the incremental gains), hype distracts us from other disruptions that might be as/more important. Irrational exuberance is not a business or organizational strategy. We do need to be inspired by what is possible, totally agree - but put me down in the camp that wants to balance the inspiration in some reality that keeps me from being "blinded by the light". I'm trying not to be a downer because I deeply believe that changing the structure of business and catalyzing organizational dynamics in positive ways are made transformational when they are effectively mediated via technology (not just tools classified as "social") and combined with leadership, communication, values, etc etc. Just serve mine without the syrup (hype).Sep 6, 2011
- point taken about the difficulties of eating the elephant (or Wal*Mart as you put it), but reductionist thinking isn't necessarily the right response to complexity either. However, I'm very much with you on the historical perspective and personally I see a whole continuum of improvement and change from the first business computers of the 1950s to the present day. while we are patting ourselves on the back about recognising this new dawn, I do hope that this focus (or dare I say, new round of hype?) on contextual collaboration doesn't simply create a new era of digital Taylorism, where social objects become virtual boxes on an electronic conveyor belt. I'm going to stay focused on humanising IT in the meantime.Sep 8, 2011
- +James Dellow I would not interpret my comment as reductionist thinking, that's quite an inaccurate leap.Sep 8, 2011
- Definitely not - this is a comment on lazy management thinking more broadly. Its this lazy thinking that actually creates the hype, not the size of the idea.Sep 8, 2011
- That I totally agree with, just wish we could get beyond 3+ years of hype and rehashing the same euphemisms and get to the real ideas.Sep 8, 2011
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