Wow. I would have to guess Nike has the most successful product in this space to date, and they just fired most of the FuelBand team. Can't say that really bodes well for the idea of fitness trackers as big business.
Nike has fired the majority of the team responsible for its Fuelband according to a report from CNET, which also claims that the company is jettisoning wearable hardware for good. Based on emails from a source, roughly 55 employees were let go from Nike's Nike's Digital Sport hardware team--which covers industrial design and engineering for wearables.
I'm actually surprised that fitness trackers are something people want and will pay over 50 bucks for. I have a hard time comprehending a device for which a market didn't exist until said device appeared
Add a comment...