We are a tribe of parents, educators, business leaders, entrepreneurs, activists, artists, craftspeople and loving adults coming together in defense of healthy girlhood.
Our marketplace provides a safe haven from the commercialization and sexualization of girlhood, and from the toxic gender stereotypes that dominate the marketing, media, and products targeted to children and young adults.
Toward the Stars is a place full of gifts that inspire and
enable girls to reach for the stars. We offer a venue that motivates and
supports artists, businesses and craftspeople to innovate and explore new
products that have the potential to change the world and break stereotypes.