Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
MIT Media Lab founder Nicholas Negroponte takes you on a journey through the last 30 years of tech. The consummate predictor highlights interfaces and innovations he foresaw in the 1970s and 1980s that were scoffed at then but are ubiquitous today. And he leaves you with one last (absurd? brilliant?) prediction for the coming 30 years.
Impressionante como simples ações podem produzir resultados realmente significativos, adorei esta iniciativa. Melhorando as casas e ambiente das pessoas as tornamos mais saudáveis e produtivas. Observar os pequenos detalhes é o mais importante.
In 1985, architect Paul Pholeros was challenged to "stop people getting sick" in a small indigenous community in south Australia. And it meant thinking way beyond medicine. In this sparky, interactive talk, Pholeros shares his work with Healthabitat, which works to reduce poverty through practical design fixes — in Australia and beyond.
On April 3, 2016 we saw the largest data leak in history. The Panama Papers exposed rich and powerful people hiding vast amounts of money in offshore accounts. But what does it all mean? We called Robert Palmer of Global Witness to find out.