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Bruce McDuffee
Works at Boeing
Attended Northeastern University
Lives in Louisville, CO
23 followers|60,384 views
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Do not delay, start your marketing plan today.
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Bruce McDuffee

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2 ways to improve trade show ROI
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I wrote this one with my manufacturing friends in mind.
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I decided to open up shop.  Calling all industrial marketers learn what Knowledge Marketing is and how it can grow your business!
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Bruce McDuffee

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Sales people - Want to know how to engage better and make more sales? Read this.
I came upon this infographic created by Kapost and salesforce.com.  It reinforces the concept I (and many other modern marketers) prescribe for marketing: If  you want to sell more of your stuff, stop pitching products and start helping the people in your t...
I came upon this infographic created by Kapost and salesforce.com.  It reinforces the concept I (and many other modern marketers) prescribe for marketing: If  you want to sell more of your stuff, stop pitching products and s...
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Free poster or infographic if you prefer the modern hipster term.
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Bruce McDuffee

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New Business Value Proposition, Web Site & Blog
Dear Readers, Helping Industrial Firms Grow with Knowledge Marketing Please feel free to check out my new web site knowledgemktg.com  where I've started a blog.  I'm not sure if I'll keep the Blogger blog going, but let me know your preference. I've decided...
Dear Readers, Helping Industrial Firms Grow with Knowledge Marketing Please feel free to check out my new web site knowledgemktg.com where I've started a blog.  I'm not sure if I'll keep the Blogger blog going, but let me kno...
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Bruce McDuffee

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Manufacturing CEOs, there is a way to stronger growth...
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Brand New Manufacturing Survey Results from CMI
 Content Marketing Institute (CMI) just release the results of their latest survey titled, 'B2B
Manufacturing Content Marketing: 2014 Benchmarks, Budgets and Trends -
North America'.  You can view it and download it here . I
was even mentioned in the blo...
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People
Have him in circles
23 people
Christian Vincentz Dalsgaard's profile photo
Laurie Rundlett's profile photo
Celeste Jacroux's profile photo
Hansen Longstreet's profile photo
Michael Dörflinger's profile photo
Kaitlyn McDuffee's profile photo
Harvey Arbit's profile photo
Abderrahmen Zoghbi's profile photo
Manoj Kumar's profile photo
Work
Occupation
Senior Marketing Leader and Visionary | MBA | Technologist
Skills
Marketing technologist, Marketing Automation, Content Marketing, Global team leadership - coaching - mentoring, Business Strategy, Marketing Strategy
Employment
  • Boeing
    Senior Marketing Consultant, 2013 - present
    Establish a content marketing strategy, tactics and team to deliver revenue generating content that engages with the target audience to increase lead generation feeding the sales pipeline.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Louisville, CO
Previously
Hollis, NH
Contact Information
Home
Phone
303-505-8009
Email
Address
Greater Denver Area
Story
Tagline
Senior Marketing Leader and Visionary | MBA | Technologist
Introduction
Bruce is a professional visionary marketer and technical marketing executive with more than 20 years of experience generating demand and growing revenue for business. His experience ranges from start-ups to global organizations where he consistently develops and implements creative and innovative marketing strategy, participates with senior leadership teams, and grows high performing teams through mentoring and coaching.

A proven leader with executive presence in global matrix organizations, superb communicator at all levels of the organization with a passion for modern and effective strategic and tactical marketing. Unique ability to translate big-picture, strategic thinking into actionable, impactful recommendations and plans.

Unique Value includes a combination of technology savvy, strategic and tactical marketing, global business experience with diverse cultures, and intelligent/informed sense of how to grow a business using an array of tactical and strategic tools.

- Technologist who has high success and experience with implementation, execution and team leadership of marketing automation, CRM tools, SEO, SEM and other modern Marketing 2.0 tools.
- Multinational business, leadership and management experience
- MBA business acumen and experience

Specialties:
- Marketing technologist
- Customer focused content marketing strategy and tactics
- Global team leadership, coaching and mentoring
- Business strategy
- Marketing strategy
- Collaborating with senior management teams
Education
  • Northeastern University
    MBA, Marketing & International Management, 2008 - 2011
    •Cultural Aspects of International Business •Global Competition & Market Dominance •Managing the Global Enterprise •Strategic Decision Making •Competitive Advantage through Global Innovation •International Marketing •Innovation & Enterprise Growth •Market Focused Strategy •Marketing Research
  • University of Colorado at Boulder
    BS Civil Engineering
Basic Information
Gender
Male
Looking for
Networking