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Bruce McDuffee
Works at Manufacturing Marketing Institute (MMI)
Attended Northeastern University
Lives in Louisville, CO
58 followers|116,870 views
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Bruce McDuffee

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What do the USN Blue Angels and manufacturing marketing have in common? Both are successful if fully integrated and aligned to the entire team. Listen to Donald McNaughton share his 'in-the-field' experience about how to manage change, integrate across functions and advance the practice of marketing in your company.
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My Content Marketing World 2016.
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This week Andrea Belk Olson, MSC shares insights about how to sell the idea of advanced marketing to manufacturing leadership. Hint: talk their language and give them what they want.
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Absolutely worth it! The window of opportunity is open for manufacturers.
Industrial content marketing provides a competitive advantage,if done properly. Read Achinta Mitra’s blog post for a dose of reality.
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Changing a culture is especially difficult.
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[PODCAST] Marketing strategy, particularly a digital strategy could mean the difference between survival and failure of your business. Listen to CMO guest expert Sandra Zoratti share her experience, ideas and suggestions for your manufacturing business on this week's episode of Manufacturing Marketing Matters from Manufacturing Marketing Institute.
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[PODCAST] Do you really understand the pains, challenges or passions of your target audience as it relates to your firm's expertise? Whether you answer yes or no, might be time for some market research. Listen to guest expert Katrina Olson share her experience and ideas about how to conduct market research at a manufacturing company. Manufacturing Marketing Institute delivers weekly podcasts for manufacturing marketers.
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This week I talk with Jerry Rackley from Demand Metric Research Corporation about creating effective content. Not surprisingly, the first step is in the definitions of content and effective. Tune in to the Manufacturing Marketing Institute podcast for a lively, fun and interesting discussion.
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This stuff is gold! You get the best clips from top B2B marketing strategists Hamid Ghanadan, Lee Odden and Matt Heinz on the Manufacturing Marketing Institute podcast this week.
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[podcast] Training can be a powerful marketing tactic in the form of seminars and webinars. Check it out.
Seminars and webinars as educational training events are proven to be powerful marketing tools.
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[podcast] Marketing Automation for manufacturers - learn about the big opportunity for manufacturers with marketing automation. Tom Repp shares his experience, knowledge and a couple of case studies.
Marketing automation for manufacturers can be a huge opportunity to gain competitive edge.
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Story
Tagline
Senior Marketing Leader and Visionary | MBA | Technologist
Introduction
Bruce is a professional visionary marketer and technical marketing executive with more than 20 years of experience generating demand and growing revenue for business. His experience ranges from start-ups to global organizations where he consistently develops and implements creative and innovative marketing strategy, participates with senior leadership teams, and grows high performing teams through mentoring and coaching.

A proven leader with executive presence in global matrix organizations, superb communicator at all levels of the organization with a passion for modern and effective strategic and tactical marketing. Unique ability to translate big-picture, strategic thinking into actionable, impactful recommendations and plans.

Unique Value includes a combination of technology savvy, strategic and tactical marketing, global business experience with diverse cultures, and intelligent/informed sense of how to grow a business using an array of tactical and strategic tools.

- Technologist who has high success and experience with implementation, execution and team leadership of marketing automation, CRM tools, SEO, SEM and other modern Marketing 2.0 tools.
- Multinational business, leadership and management experience
- MBA business acumen and experience

Specialties:
- Marketing technologist
- Customer focused content marketing strategy and tactics
- Global team leadership, coaching and mentoring
- Business strategy
- Marketing strategy
- Collaborating with senior management teams
Education
  • Northeastern University
    MBA, Marketing & International Management, 2008 - 2011
    •Cultural Aspects of International Business •Global Competition & Market Dominance •Managing the Global Enterprise •Strategic Decision Making •Competitive Advantage through Global Innovation •International Marketing •Innovation & Enterprise Growth •Market Focused Strategy •Marketing Research
  • University of Colorado at Boulder
    BS Civil Engineering
Basic Information
Gender
Male
Looking for
Networking
Work
Occupation
Senior Marketing Leader and Visionary | MBA | Technologist
Skills
Marketing technologist, Marketing Automation, Content Marketing, Global team leadership - coaching - mentoring, Business Strategy, Marketing Strategy
Employment
  • Manufacturing Marketing Institute (MMI)
    Executive Director, 2014 - present
    Marketing Services and Consulting for Manufacturing Companies
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Louisville, CO
Previously
Hollis, NH
Contact Information
Home
Phone
303-505-8009
Email
Address
Greater Denver Area