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Bruce McDuffee
Works at Manufacturing Marketing Institute (MMI)
Attended Northeastern University
Lives in Louisville, CO
57 followers|114,330 views
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Bruce McDuffee

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[podcast] Marketing Automation for manufacturers - learn about the big opportunity for manufacturers with marketing automation. Tom Repp shares his experience, knowledge and a couple of case studies.
Marketing automation for manufacturers can be a huge opportunity to gain competitive edge.
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Bruce McDuffee

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This week, Brice Bay, CEO at EnVeritas Group (EVG) – Truth. Vision. Results. talks about building trust and the benefits of trust as a perception in your target audience. Check it out on this week's podcast at Manufacturing Marketing Institute.
How to Build Trust with Your Target Audience Guests: Brice Bay, CEO at EnVeritas Group Highlights: "Truth + Trust = Better Business" from the EnVeritas website. With truth you gain trust. If the people in your target audience trust your bran...
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Not sure if social media is right for you? Listen to Ben Kolp share insights about social media for B2B manufacturers. Is it right for you? The answer might surprise you. Listen at Manufacturing Marketing Institute or this direct link: http://mmmatters.com/2016/07/social-media-for-manufacturers/
Is Social Media right for manufacturers? The answer might surprise you. Listen to Ben Kolp, share his ideas about social media for manufacturers.
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Bruce McDuffee

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Hear it from a manufacturing marketer fighting in the trenches of marketing at Precision Digital Corporation each and every day. Joe Ryan shares his story about how educational webinars worked to increase engagement and, he shares how product webinars fit in the mix.
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Listen to Doug Kessler share his interesting and (one hilarious) cases around Insane Honesty as a marketing strategy or tactic with a manufacturers slant. via Manufacturing Marketing Institute on the Manufacturing Marketing Matters podcast
Doug Kessler shares his passion about insane honesty in manufacturing marketing. Helps marketers focus and helps them to be authentic in their business
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The dirty secret about manufacturing growth.
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Changing a culture is especially difficult.
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If you're a manufacturer contemplating a new website, this podcast is for you! Tracy Long, VP Marketing at Baldor Electric Company – A Member of the ABB Group shares your experience, lessons learned and outcomes from her journey in creating the ultimate destination website.
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Alignment between marketing and sales teams in manufacturing is challenging to say the least. Tune in to this week's Manufacturing Marketing Institute podcast and listen to what Bill Herr has to say about FPNR among other topics. This episode is knowledge packed.
Manufacturers able to gain strong sales and marketing alignment between the two teams have been proven to be more effective, grow faster and higher profits
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Bruce McDuffee

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Doug Kessler shares his passion about insane honesty in manufacturing marketing. Helps marketers focus and helps them to be authentic in their business
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Bruce McDuffee

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Listen to Gary Mintchell share his experience, wisdom and ideas about how manufacturing marketers can become the next great marketers. Manufacturing Marketing Matters at the Manufacturing Marketing Institute
Manufacturers can become great marketers. In this podcast, Gary Mintchell shares his experience, tips and suggestions about how to become great.
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People
Have him in circles
57 people
Mike Griffiths's profile photo
Pascaline Hellard's profile photo
Timothy Tyrone Harris's profile photo
Julia Lexie's profile photo
Tom Repp's profile photo
Vo danny's profile photo
Abderrahmen Zoghbi's profile photo
Russian Bride's profile photo
Safwen Selmi's profile photo
Work
Occupation
Senior Marketing Leader and Visionary | MBA | Technologist
Skills
Marketing technologist, Marketing Automation, Content Marketing, Global team leadership - coaching - mentoring, Business Strategy, Marketing Strategy
Employment
  • Manufacturing Marketing Institute (MMI)
    Executive Director, 2014 - present
    Marketing Services and Consulting for Manufacturing Companies
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Louisville, CO
Previously
Hollis, NH
Contact Information
Home
Phone
303-505-8009
Email
Address
Greater Denver Area
Story
Tagline
Senior Marketing Leader and Visionary | MBA | Technologist
Introduction
Bruce is a professional visionary marketer and technical marketing executive with more than 20 years of experience generating demand and growing revenue for business. His experience ranges from start-ups to global organizations where he consistently develops and implements creative and innovative marketing strategy, participates with senior leadership teams, and grows high performing teams through mentoring and coaching.

A proven leader with executive presence in global matrix organizations, superb communicator at all levels of the organization with a passion for modern and effective strategic and tactical marketing. Unique ability to translate big-picture, strategic thinking into actionable, impactful recommendations and plans.

Unique Value includes a combination of technology savvy, strategic and tactical marketing, global business experience with diverse cultures, and intelligent/informed sense of how to grow a business using an array of tactical and strategic tools.

- Technologist who has high success and experience with implementation, execution and team leadership of marketing automation, CRM tools, SEO, SEM and other modern Marketing 2.0 tools.
- Multinational business, leadership and management experience
- MBA business acumen and experience

Specialties:
- Marketing technologist
- Customer focused content marketing strategy and tactics
- Global team leadership, coaching and mentoring
- Business strategy
- Marketing strategy
- Collaborating with senior management teams
Education
  • Northeastern University
    MBA, Marketing & International Management, 2008 - 2011
    •Cultural Aspects of International Business •Global Competition & Market Dominance •Managing the Global Enterprise •Strategic Decision Making •Competitive Advantage through Global Innovation •International Marketing •Innovation & Enterprise Growth •Market Focused Strategy •Marketing Research
  • University of Colorado at Boulder
    BS Civil Engineering
Basic Information
Gender
Male
Looking for
Networking