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The Living Room at W New York Times Square
Today 12PM–1AM
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1567 Broadway New York, NY 10036
1567 BroadwayUSNew YorkNew York10036
Lounge, Bar
Night Club
Today 12PM–1AM
Sunday 12PM–1AMMonday 3PM–1AMTuesday 3PM–1AMWednesday 3PM–1AMThursday 3PM–2AMFriday 12PM–4AMSaturday 12PM–4AM

Newly renovated & revamped, powered by indieFORK, with #TheDailyMix 6pm-9pm daily.

Bask in the transformation of our lobby’s iconic Living Room. Reimagined by Josh Held Design in partnership with Starwood’s award-winning design team, this place to see and be seen is a sultry yet playful tribute to the Times Square of the past—from the gilded theaters of the 1920s and ’30s to the neon-soaked scene of the ’70s and ’80s.

The heart of this venue is populated by smoked bronze glass and mirrors, antiqued brass, blackened metal, velvety fabrics, and high-gloss lacquers. Glistening chandeliers reflect light onto gold-spotted, curtain-inspired wallpaper.

At center stage is a brass-and-dichroic glass DJ ball inspired by the diamond pattern of Times Square’s New Year’s Eve ball. By day, the ball acts as a decorative screen; by night, it rotates to reveal a glistening, luminescent DJ booth that changes color according to one’s viewing angle. Strike a pose in the nearby photo booth that transmits images not only to @livingroom_wtsq on Instagram but also to mirrors in the WCs.

Appreciate the dying art of neon with a head-turning installation designed by Lite Brite Neon, one of New York’s last remaining neon studios. Running the entire length of the 39-foot bar is an animated, illuminated homage to Times Square.

Graffiti and street artist Lady Aiko was commissioned to create a mural that runs along the corridors leading into and inside the women’s WC. Gaze at this hand-drawn history of Times Square, from the showgirls of the ’60s to the androgynous New Wave kids of the ’80s.

Take a seat in one of the built-in tufted, skybox-inspired banquettes. Additional gray seating has been designed in a serpentine pattern, and nine cocktail tables fill the center of the room. Mix and mingle at the abstracted communal table disguised as a grand piano.

indieFORK, a leading food & beverage group owned by Matt Levine based out of New York City, brings their forward-thinking operations, innovative Food & Beverage management and award-winning approach to the operation of the newly renovated Living Room at W New York - Times Square. indieFORK specializes in creating a unique downtown cool atmosphere with a focus on artistic and creative twists on classic cocktails and an incredibly talented team, along with a fashionable, often famous, and strictly loyal clientele.

Peruse a refreshed menu of specialty cocktails created by the forward-thinking team at indieFORK. The Sunset Park Mule comprises Herradura Reposado tequila, spicy ginger beer, sangria tincture, fresh-pressed lime squeeze and citrus spaghetti; The Rush Hour SideCar has Remy Martin cognac, blood orange puree, pickled strawberries and house sour; and The Washington Heights Manhattan is Hudson baby bourbon, homemade habanero vermouth, grapefruit juice, black pepper, hopped grapefruit bitters and brandied cherry sprinkle and garnish.

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25 reviews
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1 review
Posh, bustling cocktail lounge on the 7th floor of the W hotel, with a chic, minimalist decor.- Google
"Atmosphere is ok."
"Very well lit, quiet, and drinks are not very strong at all."
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Shenglong Gao
3 months ago
Atmosphere is ok. Very well lit, quiet, and drinks are not very strong at all.
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Violet Markusic
a year ago
I like it very much had a wonderful time
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Oscar Sánchez
6 years ago
excelent atmosphere!
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Hoang Tran
6 months ago
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Latain Palmer
a week ago
First time at The W living room lounge for the premiere of "Broadway at the W" night, with speciality cocktails and performers for the Broadway show ' Waitress'....pretty cool space.
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agnes keltai
6 years ago
noisy place, though a good hang out after theater, crowd mostly business people and tourists
A Google User
6 years ago
I spent a night here for my s/o's birthday and was thrilled with my experience. The W is not only in a great location, but is ultra-trendy, while still providing excellent, bend-over-backwards service! The guestrooms (we had a corner suite) are unbelievably decorated, and ours offered amazing views of Times Square. Room service is quick, very friendly, and offers great food. Flying into the city, TSA discarded some of our toiletries, and upon calling the concierge, replacement toiletries were brought up to our room within minutes. This hotel is GREAT for younger people especially, and leaves you feeling relaxed (super comfortable bed) and beyond satisfied with your stay! Despite the cost, we are eager to stay in other W Hotels as we travel in the future!
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Adam Einhorn
a month ago


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