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Digital Marketing

Semantic Search / Web / SEO  - 
 
Google Now Supports JSON-LD for Product and Review Rich Snippets!
#seo   #richsnippets   #semanticsearch   #jsonld  
 
Again, this is big for Structured Data adoption -> Google Now Supports JSON-LD for Product & Review Rich Snippets via +Aaron Bradley #seo

Unlike inline structured data markup syntaxes, JSON-LD can be placed anywhere in an HTML document with a <script> tag, entirely separate from the page's presentation layer.
Google now supports JSON-LD for the generation of review and product rich snippets, types previously requiring microdata or RDFa markup.
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Digital Marketing

Social Media Marketing  - 
 
How to Use Twitter Buy Buttons and Pinterest Buy Buttons!
#twitter   #socialmediamarketing   #ecommerce   #pinterest  
 
How to Use Twitter Buy Buttons and Pinterest Buy Buttons:  http://bit.ly/1XV1Z3V

Do you want to sell your products on Twitter and Pinterest? Have you considered using Buy buttons?

Adding Buy buttons to your tweets and pins lets people purchase your products right from their social feeds.

In this article by +Taylor Nelson, we'll share how to add Twitter Buy buttons and Pinterest Buy buttons to your products:  http://bit.ly/1XV1Z3V

#pinterestmarketing   #ecommerce   #smexaminer  
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Great tip

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Digital Marketing

Social Media Marketing  - 
 
Facebook Takes On Periscope By Giving Live Streaming To All U.S. iPhoners! ...Android to follow!
#facebook   #socialmedia   #livestreaming  
 
Facebook Takes On Periscope By Giving Live Streaming To All U.S. iPhoners
Get ready for the big Live streaming showdown.
Finally we’ll see who’s approach wins: Twitter and Periscope with a separate app and replays that can only be watched for 24 hours, or Facebook Live with its feature integrated into the popular social network and allowing replays to live on permanently.

#videomarketing #livestreaming #facebook #periscope
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Digital Marketing

Search Engine Optimization Tips  - 
 
 
Good example of a url ranking #1 in Google that's blocked by robots.txt. Yes, it can happen & it's important to know. #seo 
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Digital Marketing

Social Media Marketing  - 
 
Infographic: How to Get More Followers on Pinterest
http://www.digitalinformationworld.com/2016/01/infographic-how-to-get-followers-on-pinterest.html

#Socialmedia can send a lot of traffic to your website, but growing a social media following can be a challenge.

Did you know that #Pinterest is now the second leading referrer of social media traffic, second only to Facebook? In fact, Pinterest sends more than 4x as much traffic as Twitter according to a study by Sharaholic.

”Clearly, there’s some value in learning how to use Pinterest for your business.

If you’re new to Pinterest or just getting started, it can feel overwhelming. Diving into such a colorful, never ending stream of visuals can feel daunting and confusing as to how to begin. Especially when adding an entire new platform to your #marketing strategy.

To help you get started down the right path, the folks at +CreativeLive have created this handy #infographic on How to Double Your Pinterest Following, because building an engaged audience for your pins is step number one.”

#socialmediamarketing   #socialmediatips
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Digital Marketing

Search Engine Optimization Tips  - 
 
When Switching to HTTPS, Google Recrawls Faster to Process Site Move!
#seo   #websites   #https   #google  
 
Google's +John Mueller: When Switching to HTTPS, Google Sometimes Recrawls Faster to Process The Move via +Jennifer Slegg #seo 
John Mueller recently posted a Q&A for moving a site from HTTP to HTTPS. He has answered several questions readers had, and one of them was noteworthy for those who are making the switch to a secure site. When Google recognizes that a site is switching to HTTPS, Google will sometimes recrawl the site faster …
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SEO Tips & Tools  - 
 
Latest Info on SEO for 2016!
#seo   #websitedesign   #semanticweb   #google   #webdevelopment  
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Google Will Soon Shame All Websites That Are Unencrypted!
#google   #seo   #https   #websites  
 
Coming "Soon" -> Chrome will flag http websites as insecure, displaying a red "x" over a padlock in the URL bar #seo

So yes, you'll probably be moving to https sooner than you thought. :)
Google wants to kill the unencrypted internet, and will soon flag two thirds of the web as "unsafe."
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Report: Google testing 5G drones that deliver internet 40 times faster than 4G!
#google   #tech   #internet  
 
It's a bird, it's a plane, it's crazy-fast internet! :) Project Skybender: Google testing 5G drones that deliver internet 40X faster than 4G 
According to a records obtained by The Guardian, Google is testing solar-powered drones at Spaceport America, a New Mexico facility that formerly played ho
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Digital Marketing

Social Media Marketing  - 
 
How To Connect With Local Customers on Twitter!
#twitter   #business   #socialmediamarketing  
 
How to Find Local Customers With Twitter:  http://bit.ly/1QzVr9a

Do you use +Twitter for your business? Click here to discover three ways to connect with local customers on Twitter by: http://bit.ly/1QzVr9a

#twittermarketing   #socialmediatips   #smexaminer  
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Digital Marketing

Search Engine Optimization Tips  - 
 
Clarification from Google on Title Tags as a Ranking Factor!
#seo   #rankingfactors   #google  
 
I'm glad John clarified this. Many took it the wrong way :) Clarification from Google on Title Tags as a Ranking Factor via +Jennifer Slegg #seo 
Last week, there was some drama over whether or not title tags were a ranking factor. While the headline stated that titles were not a critical ranking factor, what John Mueller had actually said was that “it is not the most critical part of the page.” This is true, while it isn’t THE most important …
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Digital Marketing

Search Engine Optimization Tips  - 
 
Google: Links In Footers Or Sitewides Are Not Given That Much Weight!
#seo   #google   #links  
 
Google: Links In Footers Or Sitewides Are Not Given That Much Weight + Make Sure You Have A Clear Linking Structure via +Barry Schwartz #seo 
This week, we had two different Googlers answer questions about link placement on a web page and how it differs having links in your main body content versus links in your footer, header, boilerplate
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Have them in circles
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Best Practices for Promoting Brands Through Digital Media
Introduction

Exploring digital marketing including product marketing, advertising, branding, promotional media, social media marketing, websites, apps and email as well as influencer marketing engagement strategies via various electronic devices including computers, tablets and smartphones.

Often called online marketing or internet marketing, digital marketing focuses on creating deep and relevant relationships with consumers, in both business to business (B2B) as well as business to consumer sectors.