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Digital Marketing

Search Engine Optimization Tips  - 
 
SEO Tips: Are links still a powerful ranking factor?
#linkbuilding   #seo   #seotips   #rankingfactors   #google   #serp  
 
To average or to normalize the aggregate?

That may sound a bit complicated, but it's not too bad and it's a critically important distinction to make. Basically, the idea is that numbers which are greatly outside the norm, tend to skew results.

Taking that idea into consideration, we go from correlation of 0.30 (that's on a scale of -1 to 1) to a correlation of 0.72 with Pearson Correlation and even to an astonishing 0.95 using a Spearman Correlation.

A 0.95 correlation is nearly a statistical causation, meaning at a 1.0 correlation there's a certainty that more links mean better rankings.

This is a study which I think will have significant impact on the world of SEO, and in fact it's already getting some well deserved attention here: http://searchengineland.com/new-google-ranking-study-shows-links-incredibly-important-ranking-algorithm-254188 for example.
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Use of different level of correlation is best, rather than use of one correlation at a time (such as: total link score correlation, individual correlation). Because if you use different broader corpus of different keywords, it really make sense that an different keywords queries. Agree, Links continue to play a major role in ranking. Thanks for sharing.
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Digital Marketing

PPC / Google Adwords / Advertising  - 
 
Surface your videos when viewers are looking for what to watch with TrueView discovery ads!
#adwords   #googleadwords   #videomarketing  
 
New from AdWords -> Surface your videos when viewers are looking for what to watch w/TrueView discovery ads #ppc

"This means that for the first time ever, TrueView discovery ads will appear in YouTube's mobile search results."
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Digital Marketing

Digital Marketing  - 
 
Twelve Inbound Content Methods that Drive Traffic!
#inboundmarketing   #contentmarketing   #seo   #brands   #business   #digitalmarketing  
 
Twelve inbound content marketing methods that work like magic!
Top brands drive traffic by properly creating stellar inbound content. This article shares twelve methods that you can use at your company.
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Digital Marketing

Search Engine Optimization Tips  - 
 
Why you can't ignore practitioner listings on Google My Business!
#googlemybusiness   #business   #marketing   #seo  
 
Great case study: Why you can't ignore practitioner listings on Google My Business (Case Study) via +Joy Hawkins #local #seo 
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere.
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Digital Marketing

SEO / Tech Humor  - 
 
 
Now you can sort your Yelp results by PokéStop, what a time to be alive http://tnw.me/2rD4TC6
Now that Pokemon Go basically dictates your life, it makes sense that if you have to go outside and actually live a little, you might as well try to catch
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Digital Marketing

Search Engine Optimization Tips  - 
 
SEO Tips: RankBrain Used In All Google Searches & Impacts Search Results A Lot!
#seo   #rankbrain   #google   #serp   #googlesearch  
 
RankBrain and Google Searches

In case you missed it.

Back when #RankBrain was announced it was understood to be used in about 15% of all search queries in Google. That number has jumped quite a bit according to a recent post in +Search Engine Roundtable:

So back when they first announced it, it was used in about 15% of queries and now it is used in "every query." And the impact is felt in "a lot of queries" but not every one he reported Google saying.

In any event, it is just confusing how Google has positioned RankBrain as a ranking signal in my opinion. Other than that, RankBrain is heavily used in search, whatever that means.

Check out the full blog post (through the link above) for additional RankBrain details.

#SEO #Google #searchengineoptimization #keywordrankings
Steven Levy, world famous author, wrote on Back Channel a bit about RankBrain, here is the quote:It turned out the answer was yes, and the system is now part of search, known as RankBrain. It went onl
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Digital Marketing

Search Engine Optimization Tips  - 
 
Google Launching Speed Test In Search Results!
#seo   #google   #speedtest   #pagespeed   #sitespeed  
 
Yep, it's live -> Google Launching Bandwidth Speed Test In Search Results via +Barry Schwartz #seo
Three weeks ago I reported Google was testing a speed test feature in their search results, like Bing launched earlier. But now, it seems I am able to replicate this myself in some browsers.While at
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Digital Marketing

Social Media Marketing  - 
 
Four Ways to Use Facebook and Twitter Analytics to Improve Your Marketing!
#marketing   #facebook   #twitter   #socialmediamarketing  
 
Are you overwhelmed by the amount of analytic data found on Facebook and Twitter? Discover four ways social media insights can improve your marketing.
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Digital Marketing

Shared publicly  - 
 
Social Media Marketing! 🌠
Digital Marketing, E-Commerce, Social Media Networking, SEO, Google+, Facebook
#socialmediamarketing   #marketing   #socialmedia   #seo   #digitalmarketing   #googleplus   #google   #facebook  
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Digital Marketing

Social Media Marketing  - 
 
Live Video: Creative Ways to Do a Live Show on Facebook!
#facebook   #socialmediamarketing   #livevideo   #livestreaming  
 
Social Media Marketing Podcast 206. In this episode Lou Mongellow explores how to start a show using live video.
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Digital Marketing

Search Engine Optimization Tips  - 
 
Beginner's Guide to Search Engine Optimization from Moz!
#seo   #searchengineoptimization   #seotips  
 
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.
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Digital Marketing

Social Media Marketing  - 
 
Facebook now lets you translate posts to any language!
#facebook   #socialmedia  
 
Facebook now lets everyone translate posts to any language they want http://tnw.me/OOII6dk
To help its users reach a more global audience, Facebook is rolling out a tool that lets you distribute posts in different languages.
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Have them in circles
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Best Practices for Promoting Brands Through Digital Media
Introduction

Exploring digital marketing including product marketing, advertising, branding, promotional media, social media marketing, websites, apps and email as well as influencer marketing engagement strategies via various electronic devices including computers, tablets and smartphones.

Often called online marketing or internet marketing, digital marketing focuses on creating deep and relevant relationships with consumers, in both business to business (B2B) as well as business to consumer sectors.