What does #SocialMedia mean to an organization? To its business bottom line, its customers, its employees & stakeholders?
Is social truly a new concept? Something that only the new Facebook generation ‘gets’ - and who have managed to hold companies at ransom for the elusive ‘engagement rate’ that may or may not contribute to a businesses bottom line?
Or is it an old concept in a new avatar? After all, Social Media is(are) a collection of channels or vehicles that deliver messages. Messages that win attention. Messages that lead to sales. And messages that improve customer-employee relationships.
So maybe what we really seek to build our businesses on is not #socialmedia , but simply - #Social .