As part of Social Media Week, we hosted an event last night on social media, BBC and the Olympics - how athletes and broadcasters are preparing for the London 2012 Games.
Chaired by the BBC's Director of London 2012, Roger Mosey, the panel featured current rowing gold medalists Zac Purchase and Mark Hunter; former silver badminton medalist (& now BBC broadcaster) Gail Emms; head of social media for BBC sport Lewis Wiltshire; and BBC sport correspondent, James Pearce.
Passionate, lively & interesting, discussion focused on the differences between athelete and journalists' use of Twitter, endorsements, privacy, how social media should be integrated into broadcasting, dual screen, and breaking stories on Twitter.
Zac and Mark even brought their gold medals!
Watch the event here: http://new.livestream.com/smwlondon/BBColympicsevent