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Sophie Brendel
Works at BBC
Lived in New York
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Sophie Brendel

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This is brilliant: Siobhan Sharp (from the hilarious Twenty Twelve) shares her digital strategy for PR firm Perfect Curve. Regressive social media - legendary! Perfect Curve's Digital Strategy - Twenty Twelve - BBC Two
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hello my dear angel
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Sophie Brendel

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As part of Social Media Week, we hosted an event last night on social media, BBC and the Olympics - how athletes and broadcasters are preparing for the London 2012 Games.

Chaired by the BBC's Director of London 2012, Roger Mosey, the panel featured current rowing gold medalists Zac Purchase and Mark Hunter; former silver badminton medalist (& now BBC broadcaster) Gail Emms; head of social media for BBC sport Lewis Wiltshire; and BBC sport correspondent, James Pearce.

Passionate, lively & interesting, discussion focused on the differences between athelete and journalists' use of Twitter, endorsements, privacy, how social media should be integrated into broadcasting, dual screen, and breaking stories on Twitter.

Zac and Mark even brought their gold medals!

Watch the event here: http://new.livestream.com/smwlondon/BBColympicsevent
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Sophie Brendel

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Very clever (and very well done) dissection and analysis of Mark Zuckerberg's letter to Facebook investors from Rory Cellan-Jones, done as a series of Facebook comments. Well worth reading.
http://www.bbc.co.uk/news/technology-16859526
Decoding the chief executive of Facebook's letter to prospective investors in the social network.
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Why was this not on Google+? Or did I miss it?
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Sophie Brendel

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What role does a press release play in comms today? Interesting piece on the future of PR distribution.

Meaningful comms have to be based on relationships, tailored outreach, understanding your target audience and digital engagement, IMO.
http://econsultancy.com/uk/blog/8836-the-death-of-press-release-distribution-services-the-expert-s-view
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Very useful...
Ramaa Sharma originally shared:
 
#newnewtwitter shortcuts for you ....
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We launched the new look BBC corporate websites - About the BBC - today. What do you think? http://www.bbc.co.uk/aboutthebbc/

Here's a blog post from Ian Hunter, the Managing Editor of BBC Online, with more details: http://www.bbc.co.uk/blogs/aboutthebbc/2011/12/bringing-together-bbc-corporate-sites.shtml
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I like it
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Sophie Brendel

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The Fenton video has just made me cry with laughter...
JESUS CHRIST IN RICHMOND PARK
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ha!!! That's great.
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Sophie Brendel

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BBC iPlayer is now live on Xbox 360, for free! Includes voice & gesture for the first time. The head of iPlayer, Dave Price, blogs here about the service, with a nice video showing you how it works on Xbox.
http://www.bbc.co.uk/blogs/bbcinternet/2012/03/bbc_iplayer_xbox_360.html
I'm Dave Price, the head of BBC iPlayer, and I'm thrilled to let you know that as of this morning, BBC iPlayer is available on the Xbox 360.
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Hello,I am Iranian,can I talk with you about BBC?
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Interesting...
Reuters originally shared:
 
Introducing Reuters Social Pulse

Today we launched Social Pulse, our new social media hub on Reuters.com designed to show you the most talked-about news, companies and influencers across the Web.
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Yup..agree...
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Exciting: BBC iPlayer app launched today on iPhone, iPod touch. You can watch live radio and TV, it includes 3G/ wifi streaming, & watch & listen again features. All the details at this post: http://www.bbc.co.uk/blogs/bbcinternet/2011/12/iplayer_bbciplayer_iphone_android.html
Today, we're launching a BBC iPlayer app for the iPhone and iPod touch, and introducing 3G streaming across all mobile networks
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Absolutely brilliant- David Attenborough's What a Wonderful World video. A must watch: http://youtu.be/iYXBJmrsxZU
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Very nice
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2 great roles in my digital team at the BBC open for applications, in case you know anyone who might be interested.

Digital Editor for the About the BBC websites: http://careers.bbc.co.uk/fe/tpl_bbc01.asp?newms=jj&id=41066&aid=15469

Publicist for BBC Future Media (BBC Online, iPlayer, mobile, red button etc): http://careers.bbc.co.uk/fe/tpl_bbc01.asp?newms=jj&id=41042&aid=15746
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Thanks - both great roles working on some exciting areas.
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In her circles
166 people
Have her in circles
3,651 people
Ahmed Saleh's profile photo
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Paul Mike's profile photo
ly huy's profile photo
John Milir's profile photo
ISAAC KIPNGETICH SANG's profile photo
Work
Occupation
I'm the Head of Digital Communications at the BBC, responsible for social media across Communications, the BBC's corporate web presence, and engaging audiences in new ways around BBC content.
Employment
  • BBC
    Head of Digital Engagement, present
  • Reuters Group plc
    PR Director, Editorial & Media
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Female
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Head of Digital Engagement at the BBC, arts lover, Fulham FC supporter, traveller.
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New York - London
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