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Gregory Ciotti
3,498 followers -
Do stuff, read stuff, write about it.
Do stuff, read stuff, write about it.

3,498 followers
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"I find writing too hard to want to spend it on things that disappear."

—Martin Fowler

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"...when Vladimir Nabokov talks of midges "continuously darning the air in one spot," or the "square echo" of a car door slamming, I feel what Philip Larkin wanted readers of his poetry to feel: "Yes, I've never thought of it that way, but that's how it is." The pleasure that accompanies this sensation is almost addictive; for many, myself included, it's the most important reason to read both poetry and prose."
The Atlantic
The Atlantic
theatlantic.com

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"I do believe that brands with reader and audience connection and loyalty are the evolutionarily fit cockroaches."

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A great content marketing strategy is built on what the company collectively publishes, not what you personally write.

Knowing the difference will stop you from trying to be the lone steward of good stories in your company.

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Editorial teams with even a modicum of traction need to make their hours count by prioritizing ways to promote content they already have to audiences that already exist.

Marketing is enthusiasm transferred to the customer. Expecting customers to get excited about your product without your help is expecting too much.

“Who cares?” I ask it every sentence I write: “Who cares?” That can be on my tombstone.
—Stona Fitch

Style guides are created to ensure what’s published sounds like it’s coming from the same place, but not from the same person.

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Scary hours for digital advertising. P&G on pulling $140M ad budget: "Clearly we don't need to be spending money that is seen by a bot and not a person. Clearly we don't need to be spending money on ads that are placed in inappropriate places, and that's why you see a significant reduction."
Jack Neff.
Jack Neff.
adage.com

“I want to write because I have the urge to excel in one medium of translation and expression of life.” ―Sylvia Plath
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