Treating user onboarding as a shippable feature is fundamentally the same as saying, “We’re finally going to ship Support in Q2. We really think we nailed it this time!”
I've spoken to many companies about their onboarding experiences, and I often hear them enthusiastically tell me that they finally got onboarding on their roadmap and plan to roll it out soon. I cringe a bit when I hear this. Weird, right? For someone who is way into user onboarding, ...