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Focused on TV advertising?

« We are investing heavily in TV advertising, but don´t have any insights. » http://bit.ly/1CCAfIv

This pain is common among marketers who seek to understand the influence of their TV advertising on their online marketing. CMOs should ask themselves if investing in #TV is justified.

Here is what Fred Pellenaars, country manager Benelux at Webtrekk, has to say about it. http://bit.ly/1CCAfIv
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What's at the centre of the data revolution? Not data, but users. Webtrekk's Marcel Martschausky explains. http://bit.ly/1u2ON1h
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Germans should see opportunity in tech. Is Germany being left behind in the digital revolution? Read more on what Webtrekk CEO Christian Sauer has to say about it, as well as about data privacy, the NSA, Google, Facebook and more. » bit.ly/1jZsggA
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6 Social Media Analytics Tools for Merchants

1. Social Report, for social reports.
2. Social Mention, for social mentions.
3. Simply Measured, for social analytics made simple.
4. Cyfe, for an all-in-one business dashboard
5. Sprout Social, as a posting platform and social analytics solution
6. SumAll, as a data integrator from shopping carts and payment gateways.

It's all here:
» http://bit.ly/MUxKfm

What solutions do you use?
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Michael Diestelberg, one of our Digital Analytics consultants, presenting during the Webtrekk User Workshop.
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Most Online Shopping Still Happens on PCs [CHART]

PCs still lead the game when it comes to the last interaction in e-commerce. Here's a comparison of a few numbers in the U.S. in Q4 2013.

% of e-commerce website visits
PC - 73%
Tablet - 15%
Smartphone - 12%

Conversion rates
PC - 3.1%
Tablet - 2.6%
Smartphone - 1.0%

Average order value
PC - $166
Tablet - $153
Smartphone - $129

This Statista graph says it all:
» http://on.mash.to/1c1Q4zc
Despite the ubiquity of smartphones, PCs are still the device of choice for online shopping in the U.S.
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Webtrekk

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Meet the Webtrekk team at Berlin’s biggest conference for online marketing. We’re excited to contribute to #OMCap as a track sponsor. Thus, we’re also able to provide you with discounted tickets. Let us know at marketing@webtrekk.com if you’re interested.
 
Want to know why we sponsor OMCap? Read about that and about what’s important for Webtrekk in conference sponsorships in this interview (in German): http://bit.ly/1Ct4KjT
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CEO of multimedia firm Axel Springer, one of Europe's largest, confesses his company's total dependence on Google. He explains why, ultimately, he fears Google.

Read his open letter to Google's executive chairman, Eric Schmidt.

» http://bit.ly/RxCuef
17.04.2014  ·  Here for the first time, a German manager confesses his company’s total dependence on Google. What publishers are experiencing today is a sign of things to come: We will soon all belong to Google. An open letter to Eric Schmidt.
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We are excited to be part of the OMExpo again. You can find our team at exhibition stand A21 in Pavilion 12 of the Feria de Madrid, on April 9 and 10. Diego Siemprun, Managing Director of Webtrekk Spain, and María Hoyos, Director Internet of Eroski-Consumer, will be giving a talk on "Lean Methodology Applied to Digital Analytics: Implementation, Measurement and Lessons Learned from the Eroski-Consumer case". Join them at 5pm on Wednesday in Sala Accenture.
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55% of Visitors Spend Fewer Than 15 Seconds on Your Website. And there are 3 further interesting takeaways in this article. First, newsworthy content shines on the short-term, evergreen content on the long-term. Second, those who share the most on social media are not necessarily the ones that consume the most content. And third, ad banners don't work.

What's your take?
» http://bit.ly/1qCCdn3
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Online Marketing Superheroes will be getting together this Thursday, March 29th, for the "Online Marketing Lounge" in Berlin at CROBO.

Would you also like to have Online Marketing Superpowers? Just book one of the remaining spots for the event (if you don't already have your ticket), install the Online Marketing Lounge brand new App on your smartphone and take a picture of yourself at the event posing as an Online Marketing Superhero.

Your Superhero pose might just allow you to win with one of the events partners' Superpowers: Affiliate-Dashboard.de, Linkbird.de, Searchmetrics and Webtrekk.

What Online Marketing Superpower would you need these days? Let us know in the comments below.

» http://bit.ly/1fGLUgV
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Last Chance to Book Your Seat at the Webtrekk User Workshop this Wednesday

The Webtrekk User Workshops allow you to:
- Further your understanding of advance analytics topics
- Study customer success stories that you'll be able to learn from
- Network and exchange with fellow professionals such as yourself

Now is your last chance to sign up for the workshop on Wednesday, March 5th (in TWO days).

More details here. Seize this opportunity now:
» http://bit.ly/1gwlr4r
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In their circles
58 people
Have them in circles
146 people
Stefan Ecki's profile photo
Daniela Kalb's profile photo
Kim Renberg's profile photo
iwiFHNW's profile photo
Thomas Graf's profile photo
Sikandar Shah's profile photo
Allianz Deutschland's profile photo
John's Gardening Services's profile photo
111DiY - DiY Baumarkt Heimwerker Garten Center's profile photo
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030/ 755 415 0
Address
Hannoversche Straße 19 10115 Berlin Deutschland
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The Web Analytics Data Warehouse
Introduction
Webtrekk is a leading Web Analytics software provider bringing you Q3, the Web Analytics Data Warehouse, which offers the world’s fastest real time segmentation engine.
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