So Microsoft opens a retail store in Boston (Mass.), and who shows up to the grand opening? About 75 of Microsoft's business partners, a bunch of their clients, and "some consumers." In the video, one biz partner apparently believes that executives might walk by the store and see something interesting, and then contact them to buy. Another remarks in the video about the young people who staff the store, and how they might be potential future employees for his company. And as for the overnight sleepers at the store before the grand opening, no one mentioned they were there for exclusive tickets to a Lenny Kravitz concert, not the store.
Microsoft partners celebrated the opening of Microsoft's retail store in Boston last week. CRN TV asked VARs what they think of Microsoft Stores and how the stores will affect their businesses.
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