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Manish Dwivedi

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Advantage to Android App in your Bussiness
1. Provide More Value to Your Customers
2. Build a Stronger Brand
3. Connect Better with Customers
4. Boost Profits
5. Inform users of new products and offers
6. Stand out from the competition
7. Sync users email and social media accounts
for an Android App to your bussiness call us now +91-7068888150 or +91-512-2580227
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How to Check Site Performance Using Google Analytics
Google analytics is the most important tool which evaluates your site performance. It covers deep insights that helps to draw critical inferences about your user experience and user interface. All you need to know is how to track key insights through Google Analytics.

Below is the list of data which Google Analytics provides:

The source of your visitors- where they are coming from-helps when you are targeting specific audience
How they found your website- directly, through referral or through search engines
Web browser used by visitors- helps you to directly target the browser
Keywords used by visitors in the search engines- critical for SEO
Apart from these, Google Analytics uncovers deeper insights about your content performance. Thereby, helping you to formulate strategies more efficiently.

Data to Decisions

Google Analytics becomes valuable when it is used as a decision support tool. It is the best way to answer your questions about which strategy is working and which isn’t. Results shared by Google Analytics helps you to evolve your strategies from time to time. Just follow below steps to turn shared data into decisions:

Compose an idea about site performance.
Determine parameters to define your site performance.
Create a report that provides required data to answer your site performance.
Measure the results of your strategies as per the data.
Take actions as per your measurements.
There are four important data reports shared by Google Analytics. Each report is the key to understand specific insights that impacts your site performance.

Audience Report

This is one of the most critical reports which tells who your audience is, what their interests are and how they are interacting with your content. It examines the behavior of users related by common attributes. Through audience report, you also understand how valuable different users are to your online business, based on the lifetime performance.

You can determine the lifetime value of a user you acquired through paid campaigns. It will help you to identify a profitable allocation of your marketing budgets across channels. Lifetime value also determines the cost efficiency of each marketing channel. Audience reports lets you know the age and demography of your user, thereby helping you to specifically target a user.

Acquisition Reports

Each traffic to a website has an origin or a source. A source can be Google Search Engine, Facebook Referral, Newsletters or Direct SEO. Google Acquisition Report determines that source. It provides a deep insight on your user’s Acquisition, Behavior and Conversion (ABC). It shows the total visits to your website, simultaneously deciphering the percentage of new visitors.

Acquisition reports also breaks down the bounce rate for each marketing channel, thereby helping you to identify how well a user from each channel is interacting with your web pages. High bounce rate suggest that users are not getting what they were looking for and are leaving without viewing more than one page.

Behavior Reports

Behavior Reports help you evaluate the actions users take on your website. It helps to improve their user experience while optimizing content which is not performing well. It visualizes the path each user takes from one web-page to another. The behavior report identifies the potential content issue as it discovers the content segment that engages users the most.

Always set up the tracking code in order to track events for the Behavior Flow Report. Click here to download analytics code.

Conversion Reports

It determines whether your site is helping your online business to achieve its marketing goal. Conversion reports tells how many conversions your campaign has received for each user action. It measures the conversion rate of each goal for each source. Thereby, helping you to analyze Cost/Sale and Cost/Engagement.

There are two types of conversions:

Click Conversion: Tracks all conversions assisted by clicks
Impression Conversion: Tracks conversions assisted by impressions before the final click.
Conversion report is the great way to identify which keywords are helping the best to drive maximum conversions.

Tracking and measuring your Google Analytics is an ongoing process. You must visits these reports on a regular basis to ensure the best actions and strategies you are implementing for your website.
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How to Start Twitter Marketing
Nearly 313 million users are active on Twitter every month. With real time engagement, Twitter makes it easy for you to engage directly with the target audience. Twitter helped the online ecosystem transform brand communication into brand conversion.

While other social marketing channels such as Facebook and Instagram focused on visual first approach, Twitter single handedly changed the management of online identity establishment. Twitter is an essential tool for small business looking to reach out to prospect customers.
Create Profile

Create Twitter profile and use it to communicate with your target audience. Update bio and put your website link. Add custom background and profile pic strategically that clearly signifies the product and segment in which you are operating.

Connect Relevant People

Simple and fast, Twitter allows your small audience to develop and connect with a niche and targeted audience. You can engage people before they become your friends. It makes twitter an interesting marketing platform where you can filter 99 percent of junk that doesn’t qualifies to be your leads.

Use Twitter search to identify the influencers and experts in your segment. Start engaging such people by re-tweeting their posts and participating in the Q/A session.

Use Hashtags

Monitor latest trends as it will help you find a way to make a relevant connection. Run campaigns as per the trending hashtags and reach out to new people. By putting your brand in front of the trending topics, your handle will be seen by people tweeting around that particular hashtags.

Content Marketing

You must give your followers the reasons to follow you back and spread message. Don’t create content for just the sake of creating content. Add value preposition. If you are not sure about the topics, take help from Twitter Analytics. Interests are categorically divided into unique and top. Just use top interests list as it also contains the unique interest topics.

The Twitter Road

Research Competition: Know what your competitors are doing and stay ahead from them.

Build Audience: Engage audience, respond to questions, share interesting links and monitor trends.

Arrange Twitter Chats: Organize your own chat or participate in one. Add value!

Add CTA: Try options such as- Sign up now, Call now, Register Now, Use App, Send Inquiry etc.
call us know:- +91-9839893078
or visit us at:-
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Facebook today homes 1.23 billion daily active users and is the unchallenged king of the social network. It is used by more than 60% of the total internet users. Thus making Facebook a great tool to promote products or services across the globe.

With the easy-to-navigate interface, niche targeting and vast reach, Facebook provide opportunities for millions of online business to drive sales effectively. If you are reading this, you have already formulated your Facebook Business Page and perhaps you have familiarized with the layout.

Every Facebook business page starts with small and a well-researched plan can really result in increasing your fan base. But how do you actually get people to visit your FB business page? How do you get them to like it and engage with it?

As a Facebook business page moderator, your outreach plan should always involve three primary elements: content, outreach, and learning.

Why you should increase your fan-base:

1.Increases Popularity
2.Builds Trust
3.Attracts more Visits

call us know:-9839893078
or visit us at:-
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Grow your business with social media marketing for further query call us on +91-9839893078 or visit us at
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how we react after finding a bug!!
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Expand your bussiness globally using internet marketing
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