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Tomaš Trkulja
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Tomaš Trkulja

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The title :D

Also: 

"[...]You gave the system you don't like a spectacular blowjob, and then try to punish it by making it want you more.  From the system's perspective, not only did it still get blown, it liked it even more.  In this analogy, the system is the system and you're not."
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Tomaš Trkulja

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http://bannerblog.com.au/2012/11/dumb_ways_to_die_melbourne_metro.php

"This utterly charming piece of animation is a PSA about train safety from Melbourne Metro. It's a risky move leaving the actual message to the end but what it does do is create something that is so shareable, catchy and worth watching that it doesn't matter. 

But the agency didnt just do an animation and call it a day they also created a tumblr to make the animations easier to share. 
[...]
"And by the looks of Mumbrella it's all part of a larger integrated campaign. The official site has also been treated nicely too. All in all a fantastic campaign. 

The video is at 200k views now and was on front page of Reddit. From which I can take this great quote from. "mindsnare: Fuck me. Metro's new marketing team know what the fuck is up."
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