DITCH THE PITCH 

Going out to tender is inherently flawed.

Briefs are difficult and time-consuming to write, crucial insight is not often available, consultants are costly, and, worst of all, a traditional agency’s primary objective is to win the pitch—not provide you, the client, with the best solution and long-term marketing strategy, based on sound business’ goals. Marketing is no longer about pitching or broadcasting a message, it’s about conversation. One you can start with us.

Ultimately, it’s about storytelling. When we hear a good story, we want to share it. So it is in marketing today. Could there be a more powerful endorsement than sharing?

So, feel free to share. We’re waiting.
www.crankworks.ca

“We, the market, don’t want messages at all, we want to speak with your business with a human voice.”
SOURCE: The Cluetrain Manifesto: © Basic Books 2009 Doc Searls and David Weinberger

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