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Vance Lockton
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"Eigt in 10 (80%) consumers around the world are willing to share key pieces of personal information with brands.  Yet businesses are failing to respond. Only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details."

I suspect that the fact that consumers don't seem to understand the value they receive from data exchange (and if they don't see value from targeted ads, imagine what they think of non-targeted ones) is a big piece of the ad block equation (making the only(?) reason not to block an ethical one).

Wanted to bring to this group a line if thinking I've been working through: One of the questions being addressed on a panel I'll be speaking on is what potential harms exist for marketers who handle privacy poorly. Setting aside regulatory issues, I want to argue that poor/unclear privacy in online advertising practices (or even popular perception of such) opens the door for individuals to mentally justify the use of ad blockers -- something they may have felt 'wrong' doing simply to avoid ads.

Think there's anything to that?

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Saw another presentation on radical transparency (sharing everything, to create privacy via a flood of noisy data) yesterday. Here's my take on the topic, from 2005:

"[T]he effects will be felt mainly by those in the lower social strata, as a domineering superior will be able to use any and all past transgressions as a means of control. Even among those on an equal social footing, there are some who have more to lose through complete transparency than others. A person with long forgotten radical political affiliations, or an alternative lifestyle, or who simply leads an interesting life, will be selected for particular observation by many. Punishment (in the form of additional scrutiny) of non-comforming people is a means for homogenization, not free choice of lifestyle."

...

"A transparent society promotes conformity, whereas the option for privacy allows for diversity. A diverse society will have its conflicts, but it is the only kind in which freedom of choice can truly be exercised."

Google's (potential) big mistake: messing with search results. Will a simple, uncluttered alternative step up?

http://scripting.com/stories/2012/01/12/couldBingSeriouslyChalleng.html

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What he said.
http://bergcloud.com


Little Printer.

I can't help but compare it to Star Trek. It's the Model T of replicators. You get the immediacy of an email crossed with the physical delivery of a newspaper or a letter. It's more than that, though.

It's the ability to reach into a loved one's home and leave them a note. It's your grandmother clipping a comic strip and sending it to you in real time. It's a handwritten note from someone in another time zone rather than a phone call.

My favorite bits of communications technology are the ones that are asynchronous. I hate phone calls because they come with them the expectation that someone wants your time NOW. I like email because you can check when you want, but email is largely broken by spam.

Little Printer is information on your own time that sprouts from a known location, but can be picked and carried with you when you leave for the day. It's a fruit tree for communicating. I really want one.

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Excellent privacy hack for LCD monitors!

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Via @kaepora, who puts it best: Telling.

So, it looks like the NYPD lost the WikiLeaks truck, impounded at an Occupy Wall Street protest. Of course, I have to think the word 'lost' requires some of the biggest air quotes ever made.

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Chimps vs. the "touch-the-numbers-in-order" game. Stakes: peanuts. Annnnnd ... go!
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