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Fusion Marketing Partners
32 followers -
Driving Awareness, Leads, and Revenue for B2B Companies
Driving Awareness, Leads, and Revenue for B2B Companies

32 followers
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Is the pricing model for your new product or service in line with your other solutions or is it so different and complex that it will be difficult for your sales team to sell? A solution which is sold to SMB customers and has two options for purchase is easy for customers to understand and for your sales team to sell. An enterprise-focused solution which has many ways in which it can be purchased or combined with other products might be difficult to sell. Find out more from our guest blogger, @Hartland Ross. http://ow.ly/AIc730llj8F
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Tactics to achieve your lead goals. Identifying your lead generation requirement and budget. Leveraging your website to attract low-cost leads. http://ow.ly/bX6a30li70J
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Veteran B2B Marketer and Author Chris Ryan leveraged his decades of B2B marketing and sales experience—as a Silicon Valley veteran, B2B marketing executive and founder of a growing B2B marketing agency with clients across the globe—to craft a turnkey strategic primer for the B2B marketing practitioner or business leader who is accountable for better performance in the form of increased revenue, leads and awareness. http://ow.ly/KEzZ30ldSUh
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B2B prospects need specialized care and feeding. Here's how to grow B2B in an actionable playbook. http://ow.ly/mcsd30ldTjX
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Changing your revenue model? Beware of unintended consequences. Think through the possible downsides of the new approach. Will #customers embrace it or leave? Will there be internal or external pushback? You may have an educated guess or even #marketing research that indicates how customers and prospects are likely to react, but from our experience, you almost never get it exactly right. http://ow.ly/OBNQ30ldSyI
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Qualifying leads doesn't have to be confusing. Try our #leadgeneration equation in this eBook. http://ow.ly/LHM830ldSq1
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Figure out which of your #marketing metrics contribute to growth and ditch the rest. http://ow.ly/2clR30lbuyA
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Our potential customers frequently check out our business’ services and products online, often before we know they might be interested in what we have to offer. What they find helps determine if they will engage with us as a potential buyer, whether it’s advance research or supplemental information used as part of the buying process. And even more important for your revenue performance, online reviews help increase the sales funnel conversion ratios of qualified leads to opportunities to sales. http://ow.ly/UPsS30lbuj1
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Award winning #B2B blog with revenue growing tips and great direction for your marketing department. Don't miss our last one about growth and your revenue model- what you can do to lock it down. http://ow.ly/LtVf30lbu3G
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FREE until Saturday! #1 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising FREE eBook from Fusion's own Christopher J. Ryan. Download now. http://ow.ly/7ULb30l6zOT
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