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Catalyst Branding
85 followers -
Innovative new consultancy specializing in demand management, branding and customer experience
Innovative new consultancy specializing in demand management, branding and customer experience

85 followers
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Posted new thoughts to my blog this morning. I sat through the review of another flawed branding strategy last week. We need to work harder to ensure that strategies are connected to the needs of the business and offer the potential to drive demand. http://catalystbranding.com/blog/branding-strategy-goes-wrong/
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Spent the last two weeks in Phoenix working with my friends at IO.  Amazing technology - a whole new way.  Enjoyed the warmth, but it is nice to be back in NYC.
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Some solid thinking for rich engagement management.
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Working this year with four great companies has taught me that branding, while important, is not sufficient in and of itself to drive demand. Effective demand management requires an integrated process that leverages branding, engaging and fulfilling to forge rich connections that truly drive growth. Have a look. http://catalystbranding.com/managing-demand-branding-necessary-sufficient/
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To all my Google+ friends, we're wishing you a lovely holiday season.  Hope you each have a ball.  Here's thanking you all for helping this to be such a good year for Catalyst Branding.
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Just posted my thoughts on measuring marketing's effectiveness at driving demand.  Have a look and share your thoughts. http://catalystbranding.com/measuring-marketings-effectiveness-driving-demand/
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Today's integrated design systems are one of our most potent tools for building, nurturing and securitizing demand.  Have a look at our latest blog post. http://catalystbranding.com/power-design-integration-build-nurture-secure-demand/
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Progressive innovation is key to customer relationship longevity.  Have a look at my new blog post.  http://catalystbranding.com/progressive-innovation-key-retention-advocacy-growth/
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Engaging customers by interrupting them and forcing them to pay attention to what you have to say seems to no longer make sense in today's world.  Have a look at our most recent blog post. http://catalystbranding.com/the-wisdom-of-engaging-by-intruding/
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Just posted a new entry on my blog highlighting the value of understanding what triggers active consideration of your brand.  Have a look at http://catalystbranding.com/understanding-your-trigger/
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