Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because […]
Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won’t move your page 8 rankings to the first page of Google. So, is it really worth implementing? The […]
The visual below is taken from +Washington Post's impressive interactive line chart showing the big players in the lobbying world. It's a sad reality in the US, but our system enables organizations with money to buy influence and laws fairly directly (I realize this is a strange concept outside the US).
Marketers need to take a page out of the modern parenting handbook and utilize social media to spy on their customers and target audience. Okay, that sounds bad — but just like parents that keep tabs on their 14-year-old’s Instagram account, marketers should follow people in their target demographic to see where they are, who […]
David Waterman is Director of Search Engine Optimization at The Search Agency. He has over 8 years of Search Engine Optimization experience with a specific emphasis on content optimization and website taxonomy/organization.