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David Waterman
Works at The Search Agency
Lives in Los Angeles, CA
52 followers|3,040 views
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David Waterman

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Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because […]
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David Waterman

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Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won’t move your page 8 rankings to the first page of Google. So, is it really worth implementing? The […]
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David Waterman

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David Waterman

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Wow!
 
How Does Google Maintain Its Search Monopoly w/o Govt Interference?

They've become the US' 2nd largest lobbying spender: http://www.washingtonpost.com/politics/how-google-is-transforming-power-and-politicsgoogle-once-disdainful-of-lobbying-now-a-master-of-washington-influence/2014/04/12/51648b92-b4d3-11e3-8cb6-284052554d74_story.html?tid=ts_carousel

The visual below is taken from +Washington Post's impressive interactive line chart showing the big players in the lobbying world. It's a sad reality in the US, but our system enables organizations with money to buy influence and laws fairly directly (I realize this is a strange concept outside the US).
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David Waterman

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Marketers need to take a page out of the modern parenting handbook and utilize social media to spy on their customers and target audience. Okay, that sounds bad — but just like parents that keep tabs on their 14-year-old’s Instagram account, marketers should follow people in their target demographic to see where they are, who […]
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Have him in circles
52 people
Miyuki Takazono's profile photo
David Patrick Carrillo's profile photo
Mike Solomon's profile photo
Elizabeth Fox's profile photo
dale wilson's profile photo
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People
Have him in circles
52 people
Miyuki Takazono's profile photo
David Patrick Carrillo's profile photo
Mike Solomon's profile photo
Elizabeth Fox's profile photo
dale wilson's profile photo
Tanya Gorlow's profile photo
Work
Occupation
Search Marketing and Online Marketing Professional
Skills
Search engine optimization, seo, search marketing, online marketing, content marketing, ppc
Employment
  • The Search Agency
    Director, SEO, 2006 - present
Basic Information
Gender
Male
Other names
David Waterman of The Search Agency
Story
Tagline
A Search Marketing Professional
Introduction
David Waterman is Director of Search Engine Optimization at The Search Agency. He has over 8 years of Search Engine Optimization experience with a specific emphasis on content optimization and website taxonomy/organization. 
Bragging rights
I'm addicted to garage sales
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Currently
Los Angeles, CA
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