Mercedes-Benz Silver Arrow in Silver lightning
The Mercedes-Benz Silver Arrow has proportions reminiscent of the Mercedes-Benz W125 series, a Silberpfeil race car of the late 1930’s and the Uhlenhaut SLR from the 50’s. The overall shape follows distinguished Mercedes-Benz design traditions and is born from a dominant Formula 1 racing legacy. It also features a diagonally configured, hub-less roller track for ‘Omni-Directional’ maneuvering.
LA Auto Show Design Challenge
The Design Challenge has only been around eight years, but has assumed an instant credibility as Los Angeles has the world’s highest concentration of automotive design studios, with almost all of the major automakers from North America, Europe and Asia having a presence there.
Design Los Angeles provides a global automotive design forum surrounding the auto show and the design challenge is a place where trends and technologies and new thought is discussed. More than 500 designers attended last year’s event.
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