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Rachael Siefert
Works at The Bar Method
Attended American University
Lives in Washington, DC
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Rachael Siefert

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Today and tomorrow, we will be attending the Media That Matters 2012 conference and providing live updates on InSites, Twitter and Facebook. Follow along on our Facebook page at facebook.com/vanguardcomm, on Twitter at @vancomm, and follow the Media That Matters hashtag, #MTMDC, to join the larger conversation.
About · Contributor Bios · Brandi Horton · Brenda Foster · Chris Connelly · Crystal Borde · Helen Mitternight · Maria Enie · Maria Rodriguez · Rachael Siefert · Rosemari Ochoa · Ryan Parks · Scott Rie...
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Rachael Siefert

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Vanguard Communications originally shared:
 
The January 18 blackouts in protest of SOPA brought a lot of attention to the legislation and the issue of plagiarism. Today on InSites, our editorial director takes a look at what constitutes plagiarism and why citing your work completely is the responsibility of all communicators.
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Rachael Siefert

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Vanguard Communications originally shared:
 
Yesterday more than 10,000 websites participated in blackout protests against SOPA by making their sites inaccessible or posting messages encouraging visitors to contact Congress. The initial success of the blackouts shows how important understanding your audience is, including what they care about and where they are. Internet users are constituents, and removing their access to content or interrupting their Web routines with SOPA and PIPA protest notices compelled them to get involved in the protest in their own way.
Welcome to InSites, Vanguard's award-winning blog dedicated to communications for social change. Please visit our "About" page for more information on InSites. InSites Newsletter. Email:...
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Rachael Siefert

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Latest InSites blog post that looks at fear v. social marketing when it comes to changing behavior.
Categories. Advertising & Promotion; Alliance Building; Communications Heroes; Communicator of the Month; Design & Editorial; Event Planning; Integrated Media Services; Media Relations; Multic...
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Rachael Siefert

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Vanguard Communications originally shared:
 
Last weekend many media outlets had to make official retractions after falsely reporting that Penn State football coach Joe Paterno had passed away. Onward State took it one step further when the 21 year old managing editor published a personal apology letter on the publication's website and Facebook page. Professional communicators need to be as transparent as Edwards in all communications activities–especially apologies–in order to be effective.
The news was quickly picked up locally and nationally by other outlets, including CBS Sports, which tweeted the story and published an obituary of Paterno without attribution. Around 9 p.m. that same ...
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Most of these perfectly describe me and my life.
Olga Rasulova originally shared:
 
Yes
No. 20: ‘Caffeine and alcohol, in that order.’ If you can relate, there’s a good chance you work in public relations.
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Having set social media guidelines can help prevent a crisis like the one Governor Brownback's staff caused by overreacting to one person's tweet. I wonder how many people would have seen or cared about Emma Sullivan's tweet if Brownback's staff hadn't demanded an apology. My guess is it wouldn't have gone much further than her 65 Twitter followers and Emma certainly wouldn't be commenting on first amendment rights on CNN!
Categories. Advertising & Promotion; Alliance Building; Communications Heroes; Communicator of the Month; Design & Editorial; Event Planning; Integrated Media Services; Media Relations; Multic...
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Rachael Siefert

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My latest blog post about the internal memo from the AP reprimanding its reporters for tweeting news before it hit the wire. Does it really matter if we see the news from AP on Twitter before it's on the wire? It seems like the AP is missing the opportunity to break news to its followers by saving news for the wire
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Have her in circles
34 people
andar peter's profile photo
Kathy Keller's profile photo
Matthew Hackworth's profile photo
Ceasar Iram's profile photo
Crystal Borde's profile photo
Ebonei White's profile photo
Scott LaLonde's profile photo
Helen Mitternight's profile photo
Sarim Ngo's profile photo
Education
  • American University
    M.A. in Public Communication
  • Salisbury University
    Communications and Marketing
Basic Information
Gender
Female
Work
Employment
  • The Bar Method
    instructor, 2013 - present
  • APCO Worldwide
    Consultant, Digital Strategy, 2013 - present
  • Vanguard Communications
    Senior Account Executive, 2008 - 2013
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Washington, DC
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