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Digital Experience
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Putting a human face to digital computing
Putting a human face to digital computing

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Must Watch! #UX #Usability #Testing  
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What do venture capitalists and your mother have in common?

They both know that managing your time (not just time itself) is money. 

As the owner of your own business, you probably don’t think that managing your time is worth very much. After all, you’re the chef, the server, and the resident bottle washer. Managing your time doesn’t mean anything if you do everything anyway ;-)

But that’s where the investors who can give you money (I call them the Suits) and the woman who raised you would disagree.

Both of them would likely say that you need to recognize that your time is one of your most valuable resources, and make sure you’re investing it in the things that count (even if they differ about what those “things that count” are).

Not convinced? Meet Jesse.

He helps business owners with their accounting and taxes, so he loves keeping things organized, but he’s feeling very out of control. The distractions and competing priorities of working at home, plus his commitment to providing great value to his clients, have him working more hours and getting less money. He’s frazzled, and wondering if it’s time to consider going back to get a “real” job.

Fortunately, a change of perspective can work wonders. 

Let’s assume that Jesse wants to earn $80,000 annually from his business. That means that the value that he places on his time is about $40 / hour, assuming he's willing to work full-time (2,000 hours per year).

But Jesse is spending his time as if it were an infinite resource. When a client calls, he drops everything and tackles their project right away. If he’s agreed to work 10 hours per month, but the client needs a few “little” extras done, he’s doing them for free.

Every hour he spends on any business activity – from surfing the internet, to generating invoices for his clients, to working with a client – is actually an investment of $40.

He needs to make sure that when he’s investing that $40 worth of time, he is very clear about the return he’s getting. 

What kind of return will surfing the internet get for a business? What about invoicing? And actual work with a client?

Every hour that we invest of our time is NOT the same, so we need to be investing our time in things that build our business. 

Changing your mindset from one of "spending time" to one of "investing time" can be a great first step - plus, it's free!

Bottom line, deciding what to do with your time is a question of knowing your worth -  you need to invest your time as wisely as you’d invest real dollars.

Want to learn more about Jesse, and how knowing your worth can help you find funding? Head over to www.fundyourbizbook.com, and start a conversation or download a free sneak peek!

#KnowYourWorth   #FundYourBizBook   #GetSmartSmallBiz
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The lack of versatility of design agencies to the ever changing platform landscape for design creation is adding to the woes. #UX #Design #Agency  
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Think beyond screen sizes. Think publishing. Think user journey. #responsive #design #Content #Publishing #design
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#Doodle provides you brain an extended playfield. http://buff.ly/WX0xVv
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"Our mind is an association machine". This is a useful way to remember names.
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@prashant2508 Check out this comparison & reasoning.
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