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Experian Hitwise
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Daily marketing insights from the largest sample of online consumer behavior.
Daily marketing insights from the largest sample of online consumer behavior.

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Black Friday Anticipation Builds
November 18, 2011
Black Friday is almost upon us and the outlook is looking good for a positive start to the holiday season. The NRF predicts that 152 million people will shop over Black Friday weekend, up 10% from last year – a conservative estimate based upon the actual 212 million shoppers that actually appeared in retail stores. Some of this shopping activity may be bolstered by the bevy of retail stores that are opening earlier than any previous holiday seasons despite some pushback from both employees and consumers. Online indicators also point to growing interest with Black Friday-related searches up 17% last week as compared to the previous year and 154% from the previous week.
http://weblogs.hitwise.com/heather-dougherty/

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Google+ records 3rd biggest week since launch

November 16, 2011

Last week Google+ recorded its 3rd largest week in terms of total US visits for the week ending Nov. 12, 2011 receiving more than 6.8 million total US visits. The growth represents a 5% increase versus the previous week and a 25% increase compared to a month ago. The recent growth could possibly be attributed to several new announcements that have come out recently.
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