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If You Were Fast Company's New Tech Editor, You Would (Part 1)....
Dig into this story and do a series leading up to a feature on Apple's shadow world, a story that explored the budget, time, effort dedicated to things that will never see the light of day. You' position it as there being this black ops kind of thing happening inside of Apple, a sort of Land of Misfit Toys populated with everything from passed over prototypes to intentionally faked projects (see link below). You'd think of this on your own, though. It'd get tons of traffic, be an ongoing thing; it'd encourage insiders to come out of the woodwork and help you expand on the series; then you'd get a book deal; then that book would be made into a movie.
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Tyler Gray's profile photoDavid Zax's profile photo
 
Yes. And sadly we're going to soon need a war department at Zevo Toys.
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