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Laurie Toth
Works at Yale School of Management
Attended Quinnipiac University
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Laurie Toth

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Gauging success still seems to be such a challenge.
Toronto, April 18, 2012 – There have been webinars cast, books written, even conferences organized on calculating the ROI of Social Media. There are formulaic approaches, and even customized software...
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Follow me on Twitter if you get a chance! https://twitter.com/#!/laurietoth
Sign up for Twitter to follow Laurie Toth (@LaurieToth). Senior web/photo editor at Yale SOM and graduate student at QU.
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Thanks! No, I have 1 class and the final project still. I am on the slooowwwww plan. What was your final project? Link?
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If you haven't read A World According to Eggface's blog... find out why you should! http://laurietoth.blogspot.com/2012/04/great-example-for-all.html
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Digital public relations explained "Go online or go home" http://allafrica.com/stories/201204190460.html
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Very Interesting!
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Lots of $$ spent on Mobile Ads...
That total represents a 149 percent increase from 2010, and was part of an estimated $31.74 billion spent on online advertising, according to the Interactive Advertising Bureau.
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Most Wikis about companies contain errors... interesting. And not surprising. http://bit.ly/HV4gqy
Sixty percent of Wikipedia articles about companies contain factual errors. But when public relations professionals try to correct them the rules often get in the way, experts say.
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Sometimes I wonder what people are thinking when they tweet. Being mean does not reflect well on the poster of the content.

http://www.zdnet.com/blog/feeds/pr-employee-chastised-for-vulgar-and-puerile-tweet-to-journalist/4747
Experiencing humiliation is bad enough. But public humiliation played out through Twitter is worse - especially when it centres around a tweet made by
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Tagline
Senior Web/Photo Editor at Yale School of Management and QU Grad student
Education
  • Quinnipiac University
    Interactive Media, 2012
  • Central Connecticut State University
    Mass Communications, 1992
Links
Work
Employment
  • Yale School of Management
    Senior Web/Photo Editor, 2008 - present
  • WTNH
    Website Manager, 2000 - 2006
Basic Information
Gender
Female