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Dax Hamman
Lived in San Francisco
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Dax Hamman

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No parent wants to believe their innocent child could be exposed to pornography, but statistics tell us that this is naive. Recent studies show that by age 12, 70 per cent of boys and 50 per cent of girls have been exposed to pornography, with many children seeing pornography for the first time at even younger ages.
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Dax Hamman

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New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns to drive new interest, and measure it to the point of conversion. Yet, despite its importance and the extent of the investment, there are six errors that are repeated time and time again. […]
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Dax Hamman

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There are many different social media platforms available to young people nowadays- so many that the idea of letting your precious baby onto the internet unsupervised is not one you’re willing to entertain- however, it’s not all doom and gloom....
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Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There’s a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets a nice little […]
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The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the support of Digiday, the survey (conducted by my employer) received responses from 333 agency executives and 117 brand executives; questions covered site retargeting, paid social marketing and mobile marketing. Paid Social (FBX, Twitter Tailored Audiences […]
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