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Dax Hamman
Lived in San Francisco
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Dax Hamman

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Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There’s a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets a nice little […]
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Dax Hamman

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The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the support of Digiday, the survey (conducted by my employer) received responses from 333 agency executives and 117 brand executives; questions covered site retargeting, paid social marketing and mobile marketing. Paid Social (FBX, Twitter Tailored Audiences […]
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Dax Hamman

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New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns to drive new interest, and measure it to the point of conversion. Yet, despite its importance and the extent of the investment, there are six errors that are repeated time and time again. […]
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Have him in circles
239 people
Edwin Lee's profile photo
Steve Latham's profile photo
Gemma Henderson's profile photo
Mike Teasdale's profile photo
Karen Glass's profile photo
Magico Martinez's profile photo
Yasin Ouardi's profile photo
Larry Kim's profile photo
Brad Guin's profile photo
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San Francisco