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Dax Hamman
Lived in San Francisco
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Dax Hamman

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Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There’s a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets a nice little […]
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Dax Hamman

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New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns to drive new interest, and measure it to the point of conversion. Yet, despite its importance and the extent of the investment, there are six errors that are repeated time and time again. […]
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Dax Hamman

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The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the support of Digiday, the survey (conducted by my employer) received responses from 333 agency executives and 117 brand executives; questions covered site retargeting, paid social marketing and mobile marketing. Paid Social (FBX, Twitter Tailored Audiences […]
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Have him in circles
248 people
Muhammad Haque's profile photo
kashan ali's profile photo
Ale Naves's profile photo
Jennifer Teague's profile photo
Lisa Williams's profile photo
Jason Crawford's profile photo
Andrea DeLong's profile photo
Lee Eric Delos Santos's profile photo
Adam Streets's profile photo
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San Francisco