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Mike McClure
943 followers -
Everything starts with a thought
Everything starts with a thought

943 followers
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Nice, inclusive storytelling by Crate & Barrel - very compelling. Give it a watch
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In my latest post for +The Yaffe Group I look at how Starbucks is using gamification to get me to come there sometimes instead of my preferred morning coffee stop. It's a good showcase of techniques any retailer could use to steal customers.
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And now for something completely different... an op-ed piece on our Yaffe blog that looks at twitter, trump and your brand
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Here's my choice for Ad of the Week. And it's a good one. Enjoy
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In the latest post for +The Yaffe Group, our head of client services explores the trend from full service agency to specialists and back to full service - and why full service is a good thing for brands, even if they do deploy some specialists. What are your thoughts?
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My bank did something completely in opposition to what they've portrayed in their entire marketing and brand promise of the last few years. It's a small thing, but it taints my perception every time I hear one of their ads. And it illustrates the importance of making sure all your customer touchpoints are aligned with your overall brand promise.
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In my latest post for +The Yaffe Group, I outline some of the best digital strategies for creating effective marketing for a regional #healthcare provider
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In my post today for +The Yaffe Group I looked at how good database management is the key to creating truly effective one-to-one marketing that motivates your customers to take action. #Humanalytics
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Want to know why I love marketing? You can find out, along with why the crazies I work with love it, in my latest blog post for +The Yaffe Group
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