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Al Mackin
Attended University of Manchester
Lives in Manchester, UK
2,221 followers|45,428 views
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Al Mackin

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Starting Formisimo gave me an opportunity to do things differently. The first change I wanted to make was that all members of the team would know what everyone else was paid.  When we were discussing why openness around salaries was important, my co-founder Tom said: > “If we can’t explain why someone gets paid a certain amount then we’ve made a mistake”.Salaries are never truly kept secret – you always have an inkling of what someone gets paid. ...
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Pinpoint where users make mistakes in your form, work out why and fix your form with Formisimo.
This blog shows you how to interpret Formisimo's data on where users make corrections, and give you some tips on why corrections might be occurring.
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A diary from our five days at Seedcamp Week, which led to us being accepted on to their accelerator.
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You can now segment Formisimo data by location, device and more... Even more ways to optimise your forms based on the user. http://www.formisimo.com/blog/formisimo-now-with-advanced-segmentation-even-more-detail-on-how-visitors-interact-with-your-online-forms/
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Great stuff. Well done chaps!
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I’m Al and I'm a morning person. I never thought I’d say that. I’ve ran my own business for eight years, which means I could work whatever hours I wanted. That meant 9am or 10am, sometimes even...
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Forms suck, working for us doesn't! We're building our team in Manchester and are seeking a Senior PHP developer. We're offering an amazing package, and a great opportunity to help shape our business. http://www.formisimo.com/jobs/senior-developer
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Formisimo is a new way to examine shopping cart and form abandonment, and can be used to optimise checkouts and increase conversion rates.
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[Infographic] Online forms suck! Why, and what can you do about it? #cro #infographic #ecommerce #analytics  
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Work
Occupation
CEO, Founder
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Currently
Manchester, UK
Previously
Carlisle, UK - Hamilton, NJ, USA - Google Campus London
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Tagline
Co-founder of Formisimo, Chairman and founder of theEword
Introduction
CEO and founder of theEword, a specialist search marketing agency in the UK. theEword employes twenty two paid and natural search experts.
Education
  • University of Manchester
    Computing Science, 1997 - 2000
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Gender
Male
Other names
Al Mackin