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Ker Communications
609 followers -
More than just a Pittsburgh SEO company… Creative website design, internet marketing, and SEO services in Pittsburgh, PA.
More than just a Pittsburgh SEO company… Creative website design, internet marketing, and SEO services in Pittsburgh, PA.

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Small Business Owners: If you think it sucks to have to pay for SEO and Google Ads to be found online now, it just got worse.
Now, the big internet providers like Comcast, Verizon, etc can choose to show only websites owned by big corporations with deep enough pockets to pay-to-play. And they can charge your potential customers more for the "privilege" of seeing something other than whatever websites the ISP chooses. .
And then there is the censorship issue…
https://www.engadget.com/2017/12/14/netflix-google-voice-frustration-net-neutrality-fcc/ #NetNeutrality
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How some companies buy their way into Forbes, Fast Company, and Huffpo articles in an attempt to rank higher in Google search…

Did you ever see a link to a company's website from Forbes, etc that seemed undeserved and out of place? Money talks. Just about anyone can bribe a writer to get a link to their own site from one of those well known sites.
Think about that when you see a business website saying "Featured in Forbes, Huffington, Fast Company…"

The good news is that Google knows better and it doesn't work… most of the time.



https://theoutline.com/post/2563/how-brands-secretly-buy-their-way-into-forbes-fast-company-and-huffpost-stories
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Urgent:The FCC plans to dismantle net neutrality regulations, clearing the way for companies to charge you more for less, and block access to some websites for any reason they choose.
https://www.battleforthenet.com/ #NetNeutrality
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Can SEO help your website rank higher in time for Black Friday?
It is that time of year again. Black Friday madness sets in as retailers prepare for the big sales weekend…
https://kercommunications.com/seo/rank-number-one-google-search-black-friday/

#SEO #PPC
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Pittsburgh's bid for an Amazon headquarters could now come topped with fries and slaw.
"Primanti Bros. announced Tuesday it will offer free sandwiches to every Amazon employee who works out of Pittsburgh — which could be about 50,000 if the city wins its bid to house the company's second headquarters."

http://ker.fyi/pg-amazon
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Pittsburgh Episode of Anthony Bourdain's "Parts Unknown" Airs This Week
The theme of the episode, which airs at 9 p.m. Sunday on CNN, is a town in transition. That subject has been a topic for local philosophers for years.



http://www.post-gazette.com/life/dining/2017/10/17/Anthony-Bourdain-Pittsburgh-episode-Parts-Unknown-CNN/stories/201710180051
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Considering the potential impact of Google's Adwords campaigns exceeding your budget by 100% - It's complicated!
Google AdWords campaigns may now spend as much as twice the daily budget that advertisers set for their campaigns. Many advertisers now have some unanswered questions…
https://searchengineland.com/google-adwords-budget-change-impact-284051
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Apple's Siri gets smarter by switching to Google from Bing for web searches.
You may not know that when you ask Siri a question and "she" searches the web, she's been using Bing. Siri is now going to use Google for searches.
SEO pro tip: Natural language or "long-tail" searches that are more like real questions than simple keywords are about to become even more important than they are now.

https://techcrunch.com/2017/09/25/apple-switches-from-bing-to-google-for-siri-web-search-results-on-ios-and-spotlight-on-mac/

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Don’t follow the leader: Avoid these 5 common SEO mistakes
Keeping an eye on the competition is good - but don't assume that they are doing everything right.
Something I frequently find is that some websites are ranking well DESPITE some of the things they do, not because of them.

+Search Engine Land wants you to know about 5 SEO mistakes the big guys make that you should not emulate:
http://searchengineland.com/dont-follow-leader-5-common-e-commerce-seo-mistakes-avoid-281848
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It's true. #SEO takes at least a few months to start showing positive effects.
Despite most SEO experts saying it takes at least 3 months, and even Google saying 4-12 months, people still expect SEO success to happen instantly. It doesn't.
We are asked "how long will it take" at least once per day.
While the reasons may have changed a little, the timeframe has not changed since we first wrote about it in 2011, so we're going to keep giving the same answer.
https://kercommunications.com/seo/how-long-will-seo-take/
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